Pacific Gas and Electric Company

Marketing Coordinator

Pacific Gas and Electric Company

full-time

Posted on:

Location Type: Hybrid

Location: Oakland • California • United States

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Salary

💰 $129,000 - $207,000 per year

About the role

  • Develop and implement integrated marketing, education, and outreach plans that drive customer participation in assistance programs.
  • Manage end to end campaign execution—including planning, targeting, creative development, launch, optimization, and performance tracking.
  • Monitor KPIs and analytics to assess campaign effectiveness and recommend improvements.
  • Maintain ongoing budget tracking and forecasting for program marketing efforts.
  • Travel to Oakland for team meetings as needed.
  • Serve as the central hub coordinating Program teams, Operations, Legal, Customer Experience, Customer Service, Customer Insights, and Marketing Communications.
  • Facilitate campaign planning discussions, align priorities, and address roadblocks with both internal teams and external agencies, such as community-based organizations.
  • Lead project timelines, deliverables, and stakeholder communication to ensure on time, high quality execution.
  • Develop clear, strategic creative briefs that align with program goals and customer needs.
  • Oversee external agencies and partners in producing creative assets for print, digital, media, social, and direct to customer channels.
  • Manage rounds of creative review, consolidate stakeholder feedback, and ensure final materials meet program, marketing, and brand standards.
  • Lead development of dashboards, presentations, and reports for senior leadership, internal teams, and regulatory filings.
  • Support California Public Utilities Commission reporting requirements and responding to data requests.
  • Communicate campaign results, insights, and opportunities in clear, compelling formats.
  • Work in collaboration with community outreach teams and community organizations to align activities with marketing initiatives.
  • Strengthen connections between Marketing, Income Qualified Programs, and community partners to reach underserved customer groups.
  • Travel as needed to other locations such as San Jose, Stockton, Sacramento, or San Ramon.
  • Serve as part of the company’s emergency response team during high visibility events.

Requirements

  • Bachelor’s degree required, preferably in Marketing, Communications, Business or related fields or equivalent work experience
  • 6 years of experience managing the development and delivery of marketing campaigns, defining strategic objectives, and measuring performance
  • Demonstrated experience with vendor management
  • Advanced communication skills with ability to write original content for marketing and communication materials, and business presentations
  • Proven ability to foster trust and collaborative partnerships with colleagues and internal stakeholders
  • Experience working in low income, non-profit, community organizations, environmental, or energy-related fields
  • Foreign language proficiency and ability to speak with fluency
  • Demonstrated project management skills
  • Experience in consumer marketing
  • Advanced analytical and organizational skills with excellent attention to detail
  • Ability to work in a fast-paced, team-driven environment.
Benefits
  • PG&E’s discretionary incentive compensation programs
  • Community engagement support
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign executionKPI monitoringbudget trackingcreative developmentperformance trackingvendor managementproject managementanalytical skillsconsumer marketingreporting
Soft Skills
advanced communicationcollaborative partnershipsattention to detailstrategic thinkingproblem-solvingteamworktrust buildingcreative writingorganizational skillsstakeholder communication