Product Marketing Analyst, Mid

Paciente 360

Analista de Marketing de Produto em startup de saúde, conectando empresas do setor e usuários finais. Responsável por posicionamento, marketing e geração de demanda para solução B2B2C.

Posted 4/29/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Build and evolve the solution positioning considering multiple audiences (B2B and B2C)
Translate technical features into clear value propositions for different user profiles
Define key messages, storytelling and communication territories adapted for each audience
Ensure narrative consistency across the entire journey
Plan product launch and evolution strategies considering both B2B and B2C journeys
Structure acquisition, activation and expansion campaigns
Set priorities based on impact to the business and end users
Act as a bridge between Product (roadmap and technical evolution), Sales (B2B clients, negotiation and objections) and Marketing (content, campaigns and channels)
Incorporate end-user insights into the positioning strategy
Support product decisions with market perspective and user behavior
Define communication territories and editorial lines for different audiences
Create strategic briefs for social media and content
Ensure alignment between content, positioning and business objectives
Evaluate the quality and adherence of deliverables
Structure inbound and B2B lead nurturing strategies
Support end-user (B2C) engagement and activation strategies
Design integrated journeys across acquisition, activation and retention
Work with media and sales to optimize the funnel and conversion
Monitor product and marketing KPIs across multiple layers (B2B and B2C)
Generate insights from usage, behavior and conversion data
Propose continuous improvements in messaging, campaigns and experience.

Requirements

What you’ll need

Degree in Marketing, Advertising or related fields
Minimum 3 years of prior marketing experience, with work in product marketing or related areas
Familiarity with digital products (SaaS, technology, AI)
Experience in campaign planning and go-to-market strategies
Hands-on experience with inbound marketing and conversion funnels
Analytical skills to read metrics and inform decision-making
Experience working with multidisciplinary teams
Experience in the healthcare or education sector
Experience with digital products or edtech
Knowledge of product launch strategies

Benefits

Comp & perks

Paid leave (30 days after every 12 months of employment)
Quarterly commissions
Annual bonus based on results according to the company policy for your role
Birthday day off
Health insurance
Dental insurance
InvestPass
OnHappy
WellHub (health and wellness passport)
Opportunities for growth, with a priority on internal progression

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

campaign planninggo-to-market strategiesinbound marketingconversion funnelsproduct launch strategiesanalytical skillsuser behavior analysisstorytellingvalue proposition developmentstrategic brief creation

Soft Skills

communicationcollaborationprioritizationadaptabilityinsight generationnarrative consistencyuser engagementteamworkstrategic thinkingproblem-solving