Paciente 360

Project Manager

• Plan, manage, and monitor projects related to the development of platforms, applications, or other digital educational solutions.
• Ensure projects meet deadlines, budgets, and scope, aligned with the EdTech's strategic objectives.
• Communicate with multidisciplinary teams (designers, developers, education specialists, and other stakeholders) to ensure efficient project execution.
• Apply agile (Scrum, Kanban) and/or traditional (PMBOK, Prince2) project management methodologies as appropriate to the context.
• Identify risks and develop mitigation plans to ensure project continuity and success.
• Promote effective communication among internal and external stakeholders, ensuring all parties remain aligned.
• Ensure complete project documentation for organizational learning and control.
• Structure academic scope to ensure pedagogical and strategic alignment.
• Conduct academic reviews of content in multiple formats (e-books, video lessons, courses, audiovisual scripts, etc.).

Academic Project Analyst

Analyst

• Plan, set up, monitor and optimize campaigns on platforms such as:
• Meta Ads (Instagram and Facebook)
• LinkedIn Ads
• Google Ads (Search, Display, YouTube)
• Monitor campaign performance daily, proposing adjustments and identifying opportunities.
• Create and test different targeting, messaging and ad formats.
• Set up A/B testing routines and continuous optimization cycles.
• Manage budgets, ensuring effective allocation of spend.
• Produce reports with consistent analysis, actionable insights and practical recommendations.
• Support the team with technical guidance from planning through measurement of results.
• Keep up with trends, algorithm changes and industry best practices.
• Contribute to the integration of paid media, content and CRM strategies.
• Act as an active voice in evolving funnels and campaigns, proposing new formats, messages and targeting strategies.

Traffic Analyst

Marketing

• Develop and implement digital marketing strategies using RD Station, including marketing automation, email marketing, nurture flows, lead acquisition, etc.
• Manage and optimize online content.
• Analyze data and metrics to monitor campaign performance, identify areas for improvement and adjust strategies as needed to increase online presence.
• Improve conversion rates at all stages of the marketing funnel by identifying optimization opportunities and running A/B tests.
• Monitor competitors and market opportunities to provide recommendations for improvement.
• Define digital marketing strategies using all available tools.
• Implement and monitor performance metrics such as SEO/SEM, marketing and sales KPIs to forecast trends.
• Integrate RD Station with other marketing tools such as Google Analytics, Google Ads and social media platforms.
• Create landing pages, forms, email templates and automation workflows (RD Station).
• Manage and optimize paid media campaigns (Google Ads, Facebook Ads, WhatsApp, etc.).
• Liaise with media agencies and vendors.
• Produce monthly KPI and campaign performance reports by business unit (BU).
• Provide coordination with information and insights for new campaign opportunities.
• Stay up to date on the latest trends and best practices in digital marketing and RD Station.
• Work closely with Marketing Analysts, Graphic Designers and Copywriters.

Mid-level Marketing Analyst

Customer Success Manager

• Data Analysis: Interpret and analyze collected data using statistical tools and analytical techniques to identify patterns, trends, and relevant insights. Draw meaningful conclusions and recommend strategic actions based on findings.
• Reporting and Presentations: Prepare clear, concise reports presenting research results. Create effective presentations to communicate findings to stakeholders.
• Platform Management: Organize and maintain the customer-facing platform with relevant information, identify necessary adjustments, and ensure data integrity and confidentiality.
• Client Relationship: Build and maintain positive, trust-based relationships with clients, acting as their primary point of contact for questions, issues, or requests.
• Support and Troubleshooting: Provide technical support and assist in resolving customer issues, ensuring their concerns are addressed quickly and efficiently.
• Identifying Customer Needs: Proactively seek to understand clients' needs and objectives, identifying ways to add value and better meet their expectations.
• Feedback Collection: Solicit customer feedback on the product/service, support, and overall experience, and convey this information to relevant departments to contribute to continuous improvement.
• Fully understand all solutions offered by the company;
• Proactively work with customers to build strategic use cases for the solutions.
• Develop plans and actions to promote platform adoption;
• Perform onboarding and activate customers after sale;
• Provide training and consultancy;
• Conduct meetings and presentations;
• Provide practical solutions for customers' day-to-day needs;
• Monitor the customer's success journey;
• Develop the customer journey;
• Understand what success means for each customer.

Academic Project Analyst

Traffic Analyst

Mid-level Marketing Analyst

Customer Success Analyst – B2B