Senior E-commerce Analyst

PACCO

Analista Sênior de E-commerce liderando CRO, performance e evolução da jornada digital da PACCO. Transformando dados e IA em conversão, receita e eficiência.

Posted 8/19/2026full-timeBarueri • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in e-commerce operations, focusing on digital performance analysis, conversion rate optimization, and user experience enhancement. Proficient in utilizing web analytics tools and artificial intelligence for data-driven decision-making and project management.

Highest-signal resume keywords

E-Commerce OperationsDigital Performance AnalysisConversion Rate Optimization (CRO)Web Analytics Tools (GA4)Project Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

E-Commerce Performance MonitoringData AnalysisA/B TestingBehavioral AnalyticsSEO Best PracticesExcel or Google SheetsArtificial Intelligence ToolsE-Commerce Platform Proficiency (Shopify, VTEX)Google Tag ManagerData Visualization (Power BI, Looker Studio)

Soft Skills

Organizational SkillsStakeholder ManagementPrioritizationCommunicationProblem-Solving

Tools & Technologies

ShopifyVTEXGA4Microsoft ClarityHotjarPower BILooker StudioGoogle Tag ManagerProject Management ToolsAI Applications

Industry Keywords

Digital OperationsE-Commerce ArchitectureRetailD2CHigh Transaction Volumes

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Continuously monitor e-commerce performance, tracking revenue, conversion, average order value, purchase funnel, abandonment, repurchase and performance by device, channel, category and product
Structure and run an ongoing CRO routine, identifying friction points, developing hypotheses, prioritizing opportunities and measuring impacts
Plan, prioritize and monitor tests and improvements to the purchase experience
Organize and track the e-commerce evolution roadmap
Serve as the functional focal point between business and technology, translating opportunities into requirements and following initiatives through implementation and validation
Lead strategic projects, organizing timelines, owners, deliverables and alignment across Development, Marketing, CRM, IT, Logistics, Customer Service and other stakeholders
Ensure the quality of the digital operation by resolving issues related to the purchase journey, platform, integrations, inventory, payments, shipping and tracking
Use Artificial Intelligence for analyses, investigations, research, benchmarking, documentation and productivity
Conduct continuous market benchmarking of competitors, technologies and trends
Support commercial actions and structure processes, rituals and prioritization models for the area

Requirements

What you’ll need

Solid experience in e-commerce operations, preferably at companies with significant digital operations and high transaction volumes
Proven experience in digital performance analysis and monitoring e-commerce KPIs
Strong understanding of conversion funnel, CRO and user experience
Proficiency with web analytics tools, especially GA4
Experience with e-commerce platforms, preferably Shopify or VTEX
Ability to work with data, build analyses and translate information into business insights and recommendations
Proficiency in Excel or Google Sheets for analysis and data manipulation
Experience leading projects involving multiple teams and stakeholders
Ability to define requirements, follow development, perform validations and measure implementation results
Regular use and practical mastery of Artificial Intelligence tools applied to work
Organized and able to manage multiple demands, prioritizing by impact and urgency
Bachelor's degree in Business Administration, Marketing, Engineering, Technology or related fields
Advanced experience with Shopify and its ecosystem of apps and integrations
Experience designing or running continuous CRO programs and A/B testing
Knowledge of behavioral analytics and user experience tools such as Microsoft Clarity, Hotjar or similar
Knowledge of Google Tag Manager and tracking structures
Experience with Power BI, Looker Studio or other data analysis and visualization tools
Experience with project and backlog management tools
Knowledge of e-commerce architecture and integrations, including ERP, payment methods, logistics and third-party tools
Knowledge of content and technical SEO, as well as digital performance best practices
Familiarity with automations, AI agents, copilots and other Artificial Intelligence applications
Experience in retail, D2C or brands with a strong digital presence

Benefits

Comp & perks

Health insurance
Dental insurance
Meal allowance
Transportation allowance
Life insurance
Annual bonus based on performance evaluation and company financial targets
TotalPASS
Birthday gift card
Wellness and quality-of-life initiatives
University partnerships
Employee discount on product purchases