Social Media and Influencer Strategist

Pacaso

Social strategist owning Pacaso's luxury second-home social presence and influencer program. Driving audience growth, executive communications, and conversion through data, AI, and partnerships.

Posted 8/10/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing social media strategies for luxury and premium brands, leveraging AI tools and performance analytics to drive growth and engagement. Proficient in influencer management, content creation, and aligning social initiatives with business objectives.

Highest-signal resume keywords

Social Media Strategy DevelopmentAI-Driven WorkflowsInfluencer NegotiationPerformance Data AnalysisContent Creation for Executive Voices

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ManagementContent Calendar ManagementPerformance AnalyticsSocial ListeningPhoto EditingVideo EditingBrand MessagingTrend TrackingInfluencer OutreachNegotiation

Soft Skills

Strong Writing SkillsIndependent OperationCollaborationVisual EyeEngagement with Communities

Tools & Technologies

HootsuiteAI ToolsMedia Monitoring ToolsSocial Listening Platforms

Industry Keywords

Luxury BrandDesignHospitalityReal EstateTravelPremium Consumer BrandPR and Press CoverageHigh-End Photography

About the role

Key responsibilities & impact

Develop Pacaso's foundational social strategy across Instagram, LinkedIn, Threads, and YouTube, using channel-specific content, formats, and voice
Conduct social listening and trend tracking across luxury, design, travel, wealth, and wellness; translate findings into growth recommendations
Partner with PR and Sales to align social strategy with brand and business priorities
Report performance regularly and define new initiatives based on trends and insights
Use AI tools, social listening platforms, and performance analytics to inform content, campaign, and growth decisions
Run daily publishing across social channels using Hootsuite or similar tools
Maintain Pacaso's brand voice, messaging pillars, and brand story across content
Maintain a content calendar at least two weeks ahead with brand, production, and Product teams
Build Pacaso's influencer program, including creator identification, sourcing, and vetting
Own influencer outreach, rate negotiation, contracting, briefing, content development, campaign management, delivery, and reporting
Develop collaboration pipelines with high-end brands and names
Manage and write LinkedIn content for Pacaso's CEO and additional thought leadership content
Monitor and engage with social communities, responding to comments and DMs
Own performance reporting and conduct competitive analysis with actionable recommendations

Requirements

What you’ll need

Experience running social for a luxury, design, hospitality, real estate, travel, or premium consumer brand
Strong, well-formed point of view on brand and content
Proven proficiency building AI-driven workflows and advanced experience with AI tools
Direct experience negotiating with influencers and their representation
Fluency in performance data and translating it into clear recommendations
Strong, concise writing skills for brand and executive voices
Experience operating independently at a senior level and building systems
Expertise in social platforms and emerging formats
Experience working alongside sales teams to improve conversion rates
Working knowledge of media monitoring tools and practices
Fluency in how PR and press coverage intersect with brand and social strategy
Strong visual eye, including photo selection, high-end photography and editing, and video editing

Benefits

Comp & perks

Competitive base salary and meaningful equity
Discretionary time off
Premium medical, dental, and vision coverage for you and your family
Sponsored memberships to One Medical, Peloton, and WellHub
401(k)
Paid parental leave for primary and secondary caregivers
Home office stipend
Monthly internet and cell phone reimbursement
Quarterly team gatherings
Ongoing learning and development investment