Pacaso

Social Media Manager

• Own Pacaso’s social media execution and contribute to strategy across Meta (Instagram + Facebook), X, LinkedIn, and TikTok.
• Plan, create, and publish daily content that aligns with Pacaso’s brand voice and visual identity.
• Concept, produce, and edit short-form video content (Reels, Stories, TikToks) in partnership with the creative team; manage light video editing and post-production.
• Manage the social content calendar, ensuring an always-on presence that reflects brand priorities, seasonal campaigns, and key moments.
• Design and edit branded social graphics using Canva, ensuring all visuals adhere to Pacaso’s style guidelines.
• Monitor and engage with Pacaso’s social communities — responding to comments, DMs, and conversations in an authentic, brand-aligned way.
• Analyze performance data to optimize content strategy, identify trends, and surface insights that inform future creative and campaign development.
• Collaborate cross-functionally with PR, creative, paid media, and partnerships to amplify launches, media coverage, and influencer content.
• Maintain social media best practices and evolve Pacaso’s presence in line with emerging platform features and trends.

Sales

• Work directly with national prospective buyers to convert them into Pacaso homeowners.
• Qualify inbound sales leads by meeting and exceeding KPI requirements.
• Have a deep understanding and ability to speak to all of the current market inventory.
• Provide feedback to the sales leadership, marketing, and acquisitions teams on market dynamics, potential Pacaso future prospects, and buyer feedback on demand.
• Prepare and provide accurate forecasts to management on a weekly basis.
• Drive Opportunities for the RD Team by consistently exceeding sales metric targets while maintaining or surpassing expected conversion rates.
• Understand and build a deep understanding of the buyer profile.
• Maintain a customer centric approach obsessing over the experience and representative of the Pacaso brand.
• Be mission driven, a cultural carrier and ability to work in a team environment.
• Attend one local or feeder market event monthly to support the region’s sales efforts.
• Flexibility to work weekends on rotation to connect with buyers within SLA expectations.
• Travel quarterly to collaborate with the sales team and market support.
• Adhere to consultative selling.
• If in a Pacaso market, work with interested buyers to tour prospects of the Pacasos of interest - approx. 24 tours virtual or on site / monthly.

Social Media Manager

Regional Manager