Performance Marketing Manager

Oxylabs.io

Performance Marketing Manager specializing in performance marketing strategies for E-commerce solutions in China. Focus on acquisition, paid search, SEO, and native channel growth.

Posted 4/13/2026full-timeRemote • 🇨🇳 ChinaMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Translate market knowledge into a clear channel roadmap: what to run, where, why, and with what target metrics.
Own Paid Search in China: structure, keywords, landing pages, budgets, bidding strategy, and reporting.
Launch and optimize campaigns on relevant China ad ecosystems (based on product fit): Baidu, 360, Shenma, Toutiao/Bytedance, Tencent, etc.
Collaborate with design/content to produce high-converting ads and landing pages.
Define SEO strategy for China: topic clusters, landing page plan, competitor gap analysis, keyword priorities.
Partner closely with China Content Manager: turn strategy into execution while you own outcome metrics (traffic quality, signup/purchase conversion).
Identify technical/UX localization improvements that raise China CR% and reduce funnel drop-offs.
Identify and scale acquisition through native channels (depending on market reality): Zhihu, WeChat ecosystem, Bilibili, forums/communities, KOL/KOC collaborations, developer communities, etc.
Maintain a clear view of competitor positioning, pricing tactics, channel mix, and messaging in China.
Bring competitor-informed playbooks and adapt them to our product and brand.
Monitor regulatory/market changes affecting proxy/scraping usage and marketing feasibility.
Work with Product/Dev to ensure China users have a smooth journey (payment, onboarding, docs endpoints, tooling expectations).
Align with Sales/CS on ICP targeting and feedback loops for lead quality and user objections.

Requirements

What you’ll need

Deep understanding of the China digital marketing ecosystem and how to acquire users via native channels.
Proven track record scaling performance marketing in China (Paid Search and/or other paid channels).
At least 3 years of experience marketing proxy / VPN / scraping / cybersecurity / developer tools / SaaS (or closely related tech).
Ability to build growth plans based on data, run experiments, and optimize funnel conversion end-to-end.
Strong analytical skills: can define KPIs, build reporting, and make decisions based on results.
Fluent Mandarin and strong working proficiency in English (written and verbal).
Comfortable operating independently in a fast-paced international environment.
Nice to have:
Experience working at a proxy / scraping / VPN competitor or a similar China-focused tech company.
Experience with B2B SaaS and/or developer-targeted products.
Experience with partnerships/affiliates in China.
Understanding of China internet policies and constraints affecting marketing and distribution.

Benefits

Comp & perks

Vacation days as per the Labour Code. Plus, additional vacation days after working for a certain period of time.
Learning & development: online courses and trainings.
Mental health apps.
Workation.
Full remote environment.
Company-sponsored tech.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Paid SearchSEO strategykeyword analysisdata analysisfunnel optimizationKPI definitionreportingUX localizationcampaign optimizationperformance marketing

Soft Skills

analytical skillsindependent operationcollaborationcommunicationstrategic thinkingproblem-solvingadaptabilitycreativityproject managementleadership