Oxylabs.io

Performance Marketing Manager

Oxylabs.io

full-time

Posted on:

Location Type: Remote

Location: China

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Tech Stack

Cyber Security

About the role

  • Translate market knowledge into a clear channel roadmap: what to run, where, why, and with what target metrics.
  • Own Paid Search in China: structure, keywords, landing pages, budgets, bidding strategy, and reporting.
  • Launch and optimize campaigns on relevant China ad ecosystems (based on product fit): Baidu, 360, Shenma, Toutiao/Bytedance, Tencent, etc.
  • Collaborate with design/content to produce high-converting ads and landing pages.
  • Define SEO strategy for China: topic clusters, landing page plan, competitor gap analysis, keyword priorities.
  • Partner closely with China Content Manager: turn strategy into execution while you own outcome metrics (traffic quality, signup/purchase conversion).
  • Identify technical/UX localization improvements that raise China CR% and reduce funnel drop-offs.
  • Identify and scale acquisition through native channels (depending on market reality): Zhihu, WeChat ecosystem, Bilibili, forums/communities, KOL/KOC collaborations, developer communities, etc.
  • Maintain a clear view of competitor positioning, pricing tactics, channel mix, and messaging in China.
  • Bring competitor-informed playbooks and adapt them to our product and brand.
  • Monitor regulatory/market changes affecting proxy/scraping usage and marketing feasibility.
  • Work with Product/Dev to ensure China users have a smooth journey (payment, onboarding, docs endpoints, tooling expectations).
  • Align with Sales/CS on ICP targeting and feedback loops for lead quality and user objections.

Requirements

  • Deep understanding of the China digital marketing ecosystem and how to acquire users via native channels.
  • Proven track record scaling performance marketing in China (Paid Search and/or other paid channels).
  • At least 3 years of experience marketing proxy / VPN / scraping / cybersecurity / developer tools / SaaS (or closely related tech).
  • Ability to build growth plans based on data, run experiments, and optimize funnel conversion end-to-end.
  • Strong analytical skills: can define KPIs, build reporting, and make decisions based on results.
  • Fluent Mandarin and strong working proficiency in English (written and verbal).
  • Comfortable operating independently in a fast-paced international environment.
  • Nice to have:
  • Experience working at a proxy / scraping / VPN competitor or a similar China-focused tech company.
  • Experience with B2B SaaS and/or developer-targeted products.
  • Experience with partnerships/affiliates in China.
  • Understanding of China internet policies and constraints affecting marketing and distribution.
Benefits
  • Vacation days as per the Labour Code. Plus, additional vacation days after working for a certain period of time.
  • Learning & development: online courses and trainings.
  • Mental health apps.
  • Workation.
  • Full remote environment.
  • Company-sponsored tech.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Paid SearchSEO strategykeyword analysisdata analysisfunnel optimizationKPI definitionreportingUX localizationcampaign optimizationperformance marketing
Soft Skills
analytical skillsindependent operationcollaborationcommunicationstrategic thinkingproblem-solvingadaptabilitycreativityproject managementleadership