Product Marketing Manager – GTM, Launch

Owner.com

Product Marketing Manager responsible for building and running launch systems at Owner, which helps local businesses thrive using AI technology. Collaborating closely with Sales, CS, and Product teams to drive successful feature adoption.

Posted 7/17/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $155,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing end-to-end product launches and managing adoption metrics across marketing channels. Strong ability to collaborate with cross-functional teams and communicate effectively to drive customer engagement and success.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market StrategyLaunch System ManagementAI Upside AwarenessWorld-Class Communication

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Launch ExecutionAdoption Metrics ManagementWorkflow OrganizationCase Study DevelopmentCustomer Engagement Strategies

Soft Skills

Highly OrganizedCompelling WritingEffective Presentation

Industry Keywords

Tech MarketingCustomer SuccessSales EnablementProduct Scoping

About the role

Key responsibilities & impact

Build and run our launch system: clear logic for which releases reach customers.
Own launch success and adoption metrics for releases that require real customer action.
Run a cadence customers can rely on to stay current.
Execute launches end to end across all marketing channels.
Ladder case studies and proof points to Owner's platform story.
Partner with Enablement to build rolling adoption programs across Sales, CS, and Support.
Sit with Product from the earliest stage (scoping new functionality).

Requirements

What you’ll need

3-6 years of proven tech marketing experience in product marketing, GTM, or a closely related role.
You've played a key part of a launch system that drove real impact.
You're obsessed with AI upside.
You have a strong and novel POV on what GTM looks like as AI compresses engineering time.
You are highly organized and use workflows to keep your finger on every pulse that matters.
You are a world-class communicator who presents and writes in a precise, compelling style.

Benefits

Comp & perks

comprehensive health coverage
remote-first workplace
unlimited PTO
plus extra fun perks!