Subscription Engagement Lifecycle Marketing Manager

Owlet Baby Care

Manage subscriber journey and enhance engagement for Owlet’s subscription services. Own lifecycle marketing across onboarding, engagement, retention, and renewal processes.

Posted 5/13/2026contractRemote • 🇺🇸 United StatesMid-LevelSenior💰 $6,000 - $8,000 per monthWebsite

About the role

Key responsibilities & impact

Own and optimize the subscriber lifecycle marketing calendar across onboarding, engagement, retention, win-back, and renewal touchpoints.
Build and manage multi-channel automated subscriber flows—email, SMS, push, and in-app—using platforms like Klaviyo or Braze to deliver the right message at every stage of the customer journey.
Design and execute onboarding programs that drive early product adoption and help new subscribers realize value quickly.
Develop and scale save, win-back, and loyalty programs that reduce churn and re-engage lapsed subscribers with compelling, personalized outreach.
Partner with Product to position subscription features, new tiers, and value-add content to the right audience segments at the right time.
Design A/B testing programs across messaging, segmentation, timing, offers, and creative to continuously improve subscriber engagement and retention outcomes.
Analyze campaign performance, surface actionable trends, and translate subscriber data into strategic recommendations for the broader team.
Collaborate cross-functionally with lifecycle, analytics, product, and brand teams to ensure subscriber campaigns are coordinated, insight-driven, and on-brand.
Manage campaign deliverables and assets across tools to keep programs on track, on time, and consistent with Owlet's voice and standards.

Requirements

What you’ll need

3+ years of experience in consumer or B2C marketing, ideally with direct exposure to subscription, membership, or recurring revenue models.
3+ years of hands-on experience executing cross-channel lifecycle campaigns including email, SMS, push, and in-app messaging.
3+ years of experience with audience segmentation, customer journey mapping, and workflow automation in marketing platforms.
Strong campaign planning and project management skills. You can own a program from brief to deployment and everything in between.
Excellent cross-functional collaboration skills and comfort working across product, brand, analytics, and growth teams.
Strong writing and creative instincts. You can identify a compelling message, spot a friction point, and improve a subscriber experience with fresh thinking.
Bonus: hands-on experience with ESPs like Klaviyo, Braze, or similar platforms; familiarity with HTML and CSS for email production is a plus.

Benefits

Comp & perks

Fully remote opportunity
Flex time scheduling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingaudience segmentationcustomer journey mappingworkflow automationA/B testingcampaign performance analysisproject management

Soft Skills

cross-functional collaborationstrong writingcreative instincts