Senior Product Marketing Manager

Overstory

Senior Product Marketing Manager at Overstory shaping product positioning and messaging for utility leaders. Leading pricing, packaging, and sales enablement while mentoring early career team members.

Posted 6/10/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own Overstory's core positioning and messaging, from category narrative to product-level value propositions.
Shape the language that defines how utility leaders understand wildfire risk, vegetation-related risks, and the cost of inaction.
Lead pricing, packaging, and GTM strategy for new and existing products, including custom deals with complex, multi-stakeholder buying dynamics.
Build the sales enablement materials (battlecards, pitch narratives, ROI models) that support a sales team navigating long cycles across vegetation managers, engineers, and C-suite. Train reps on how to use them and stay close enough to deals to know when they're not working.
Partner with product and sales leadership on go-to-market decisions; owning product launches end to end, structuring pilots, and determining how to enter new segments.
Run win/loss analysis and competitive intelligence programs to inform how we sell and how we position.
Mentor early career team members including product marketing, content marketing and field marketing.

Requirements

What you’ll need

7+ years in product marketing, with meaningful experience in B2B enterprise software, ideally with long sales cycles and multi-stakeholder buying processes.
Demonstrated ability to write for highly technical audiences and craft sharp, accessible narratives for product demos, executive briefings, and field sales conversations.
Demonstrated use of AI in day-to-day work and has integrated AI tools into daily workflows
Experience building and delivering sales training including running enablement sessions, coaching reps, and iterating based on what lands in the field.
Comfort with complexity: custom deals, non-standard packaging, and sales motions that require significant coordination across internal teams.
Strong strategic instincts. You can zoom out to shape category narrative and zoom in to wordsmith a one-pager. You know when each is needed.
Experience supporting a company through a major product or new market launch.
A builder's mindset. You're energized by the opportunity to define a function, not frustrated by the absence of a playbook.

Benefits

Comp & perks

Competitive, location-specific compensation and benefits
Flexible, autonomous and collaborative working environment rooted in trust - we build our work days around our lives, not the other way around
Home office stipend, coworking and ongoing education budgets
A company culture that genuinely embodies each of our core values
To be part of truly mission-driven work that reduces wildfires, protects earth’s natural resources and helps solve our climate crisis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingB2B enterprise softwaresales trainingwin/loss analysiscompetitive intelligencenarrative craftingAI integrationsales enablement materialspricing strategygo-to-market strategy

Soft Skills

mentoringstrategic thinkingcommunicationcollaborationadaptabilityproblem-solvingcreativityleadershipcoachingcomplexity management