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About the role
Key responsibilities & impact- Own the strategy and execution of ABM programs for a focused list of strategic accounts.
- Build integrated, multi-channel campaigns (paid social, email, website, digital events) to drive awareness, engagement, and pipeline.
- Partner closely with Sales and Customer Success on coordinated plays that support expansion, upsell, and renewal motions.
- Continuously optimize funnel performance, audience targeting, and conversion rates.
- Develop and execute an account-based digital program including paid channels, account targeting, intent signals, personalized creative, and coordinated plays with Sales.
- Improve website conversion paths, landing pages, and personalized account experiences.
- Partner with Revenue Operations to shape marketing operations and reporting dashboards; including workflows, scoring, segmentation, and nurture programs.
- Build dashboards that track funnel health, ABM engagement, and revenue contribution.
- Provide insights and recommendations to Marketing and Sales leadership to guide prioritization and resource allocation.
Requirements
What you’ll need- 7+ years of experience in B2B demand generation, with significant ownership of ABM programs and strategic account motions.
- Located within two hours of the US eastern time zone.
- Strong command of digital advertising platforms and website experimentation tools.
- Proven ability to build, execute and measure full-funnel account-based programs.
- Excellent communication, project-management, and stakeholder-alignment skills.
- Deep expertise in HubSpot.
- Data-driven and curious; constantly experimenting with the latest tools.
Benefits
Comp & perks- Flexible work arrangements
- Professional development opportunities
- Occasional in-person collaboration
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B demand generationaccount-based marketing (ABM)funnel optimizationaudience targetingconversion rate optimizationdigital advertisingwebsite experimentationcampaign executiondata analysisperformance measurement
Soft Skills
communicationproject managementstakeholder alignmentstrategic thinkingcollaborationcuriosityinsight generationrecommendation formulationresource allocationproblem solving