Overstory

Senior Manager, Demand Generation

Overstory

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Own the strategy and execution of ABM programs for a focused list of strategic accounts.
  • Build integrated, multi-channel campaigns (paid social, email, website, digital events) to drive awareness, engagement, and pipeline.
  • Partner closely with Sales and Customer Success on coordinated plays that support expansion, upsell, and renewal motions.
  • Continuously optimize funnel performance, audience targeting, and conversion rates.
  • Develop and execute an account-based digital program including paid channels, account targeting, intent signals, personalized creative, and coordinated plays with Sales.
  • Improve website conversion paths, landing pages, and personalized account experiences.
  • Partner with Revenue Operations to shape marketing operations and reporting dashboards; including workflows, scoring, segmentation, and nurture programs.
  • Build dashboards that track funnel health, ABM engagement, and revenue contribution.
  • Provide insights and recommendations to Marketing and Sales leadership to guide prioritization and resource allocation.

Requirements

  • 7+ years of experience in B2B demand generation, with significant ownership of ABM programs and strategic account motions.
  • Located within two hours of the US eastern time zone.
  • Strong command of digital advertising platforms and website experimentation tools.
  • Proven ability to build, execute and measure full-funnel account-based programs.
  • Excellent communication, project-management, and stakeholder-alignment skills.
  • Deep expertise in HubSpot.
  • Data-driven and curious; constantly experimenting with the latest tools.
Benefits
  • Flexible work arrangements
  • Professional development opportunities
  • Occasional in-person collaboration
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B demand generationaccount-based marketing (ABM)funnel optimizationaudience targetingconversion rate optimizationdigital advertisingwebsite experimentationcampaign executiondata analysisperformance measurement
Soft Skills
communicationproject managementstakeholder alignmentstrategic thinkingcollaborationcuriosityinsight generationrecommendation formulationresource allocationproblem solving