Product Marketing Manager

Overflow

Product Marketing Manager connecting product, sales, and customers at B2B SaaS philanthropy platform. Building positioning, messaging, and go-to-market strategies for growth.

Posted 6/6/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own Overflow's product positioning and messaging across all segments — from starter churches to enterprise ministries — ensuring every touchpoint tells a clear, compelling, and differentiated story
Build and maintain a messaging framework that translates product capabilities into the language of generosity growth, not just feature specs
Craft and scale our migration narrative — turning proof points (12% giving increase, 90%+ migration in 8 weeks, 112% retention) into a repeatable, segment-specific story that drives urgency and conversion
Develop competitive positioning that clearly articulates why Overflow wins against legacy platforms and emerging competitors
Lead end-to-end GTM strategy for all product launches — from Tap and full-stack giving features to AI-powered tools and new payment methods
Build the GTM playbook for Overflow, defining launch tiers, cross-functional workflows, channel strategies, and measurement frameworks
Partner with Product Management and Engineering to inject market and user insights into the product roadmap
Coordinate cross-functionally with Marketing, Success, Partnerships, and Sales to ensure launches land with impact across every channel and stakeholder group
Build the sales enablement toolkit from the ground up: battlecards, pitch decks, segment-specific one-pagers, objection handling guides, and a fully functioning demo environment
Close the AE messaging gap by creating education resources that help reps articulate Overflow's value proposition with confidence across every segment and deal size
Support the enterprise GTM motion with solutions-oriented collateral, case studies, and proof points that give AEs credibility in complex deals
Partner with Revenue Operations to identify and act on product-market signals that inform upsell and expansion plays
Build a customer marketing engine: case studies, testimonials, and customer stories that showcase real outcomes and drive social proof
Partner with Customer Success to develop in-product enablement content, product documentation, and onboarding materials that reduce time-to-value and drive adoption
Shape the in-product upsell narrative — working with Product and Growth to identify the right moments, segments, and messaging to drive Tap-to-full-stack conversion
Drive customer communications for product updates, migrations, and changes with clarity and care
Own competitive intelligence as a repeatable program — monitoring the church giving and generosity tech landscape and translating shifts into actionable insights for Product and Sales
Conduct and synthesize user research to deepen our understanding of church leaders, pastors, administrators, and donors across segments
Identify market trends and whitespace opportunities that inform product strategy and GTM expansion

Requirements

What you’ll need

4–6 years of product marketing experience, ideally at a growth-stage B2B SaaS or platform company scaling from early traction to meaningful ARR
Demonstrated experience building a PMM function or operating as the first (or early) product marketer — you know how to create structure where there is none
Strong command of positioning, messaging, and GTM strategy with a portfolio showing both strategic thinking and hands-on execution
Experience creating sales enablement assets (battlecards, decks, one-pagers) grounded in competitive and market insights, with a track record of measurable sales impact
Experience leading cross-functional product launches end-to-end, coordinating across Product, Engineering, Marketing, Sales, and Customer Success
Excellent writing and storytelling ability — you can translate complex product capabilities into compelling narratives that resonate with non-technical buyers
Comfort working in a fast-paced, ambiguous environment where you'll need to prioritize ruthlessly
Analytical mindset with the ability to use data to inform creative and strategic decisions
Genuine curiosity about the people we serve — you want to understand church leaders, their challenges, and what generosity means to their communities

Benefits

Comp & perks

Competitive base salary with equity and commission eligibility
Medical, dental, and vision coverage for employees and dependents
Generous paid time off and company holidays
Paid parental leave
401(k) retirement plan
Dedicated mental health and therapy stipend to support personal well-being
Team retreats and intentional in-person gatherings throughout the year

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Hard Skills & Tools

product marketingGTM strategysales enablementcompetitive positioningmessaging frameworkuser researchdata analysisstorytellingproduct documentationcustomer marketing

Soft Skills

strategic thinkingcross-functional collaborationwriting abilitycuriosityadaptabilitycommunicationorganizational skillsanalytical mindsetprioritizationcreativity