Senior Marketing Manager

OverActive Media

Senior Manager, Marketing (North America) leading strategic marketing efforts across digital and live events. Overseeing a multidisciplinary team for brand execution and project management.

Posted 7/16/2026full-timeToronto • 🇨🇦 CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading creative teams and developing multi-platform content strategies, with a strong focus on brand alignment and performance optimization. Proficient in project management and cross-functional collaboration within the esports and gaming sectors.

Highest-signal resume keywords

Creative LeadershipContent Strategy DevelopmentAdobe Creative Cloud ProficiencyEsports Industry KnowledgeProject Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content Framework DevelopmentVideo EditingMotion GraphicsSEO OptimizationData AnalysisBudget ManagementCampaign Concept DevelopmentCreative FeedbackCross-Functional CollaborationPerformance Monitoring

Soft Skills

MentoringCollaborationCommunicationCreativityFeedback Delivery

Tools & Technologies

Adobe PhotoshopAdobe IllustratorAdobe After EffectsAdobe PremiereFigmaYouTube StudioTikTok AnalyticsMeta Business SuiteGoogle AnalyticsCMS/DAM Tools

Industry Keywords

EsportsGaming CultureYouth-Focused BrandsBranded ContentMerchandising MarketingCreator EconomyDigital ContentHigh-Performance CultureMulti-Platform ContentEvent Marketing

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead, mentor, and develop a small team of managers, designers, editors, and social brand managers.
Foster a high-performance, collaborative creative culture that encourages experimentation and innovation.
Provide clear, actionable feedback to elevate design, video, and content output.
Translate brand strategy into compelling creative content across all platforms (YouTube, TikTok, X, Instagram, Twitch).
Develop content frameworks, campaign concepts, and storytelling approaches aligned with brand identity.
Ensure consistency in tone, visual identity, and messaging across all channels and creative deliverables.
Monitor content performance and leverage insights/data to optimize reach, engagement, and growth.
Oversee marketing project scheduling, workflows, and creative planning to meet deadlines and business goals.
Maintain and update the marketing department budget, ensuring efficient and strategic allocation of resources.
Manage cross-functional alignment with esports operations, partnerships, merchandise, and executive leadership.
Ensure all brand deliverables satisfy partner/sponsor requirements.
Lead marketing strategy and promotion for tournaments, live activations, meet-and-greets, watch parties, and community events.
Oversee on-site creative execution, content capture, and post-event storytelling.
Collaborate with event production teams to maximize visibility, fan engagement, and sponsor exposure.
Serve as the main creative marketing partner for internal stakeholders including Partnerships, Esports, Merch, and Leadership.
Translate business needs into actionable creative briefs and campaigns.
Ensure alignment across teams and maintain strong communication throughout project lifecycles.

Requirements

What you’ll need

5+ years in marketing, digital content, or creative leadership—ideally in esports, gaming, entertainment, or youth-focused brands. Proven track record managing creative teams and delivering high-quality, multi-platform content.
Strong proficiency with Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere), Figma, and knowledge of video editing/motion graphics workflows. Comfortable working with CMS/DAM tools.
Deep understanding of YouTube, TikTok, Instagram, X, and Twitch best practices, including SEO, retention, and optimization. Ability to interpret performance data and build data-informed growth strategies using tools like YouTube Studio, TikTok Analytics, Meta Business Suite, and Google Analytics.
Experience managing budgets, timelines, production workflows, and vendor relationships. Strong familiarity with sponsor deliverables, branded content, merchandising/MTX marketing, and supporting sales teams with marketing assets.
Strong grasp of the esports landscape, COD ecosystem, creator economy, and gaming culture, with the ability to craft culturally relevant, authentic content.
Excellent project management, cross-functional collaboration, and creative feedback skills. Ability to lead teams in a fast-paced, high-volume creative environment.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account OverActive Media Website LinkedIn All Job Openings 51 - 200 employees Founded 2018 🎮 Gaming 🛍️ eCommerce 📱 Media 💰 $652.9k Venture Round on 2021-03 Gaming
eCommerce
Media OverActive Media is a prominent esports organization that operates professional esports teams such as Movistar KOI and Toronto Ultra. Based in Toronto, Canada, the company is actively involved in various competitive gaming leagues, including the Overwatch League and Call of Duty League. It is recognized for its substantial impact on the esports landscape, hosting major events and engaging a passionate fan base. Senior Marketing Manager Job not on LinkedIn 🔥 1 hour ago 🏢🏡 Toronto – Hybrid ⏰ Full Time 🟠 Senior 🎡 Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Lead, mentor, and develop a small team of managers, designers, editors, and social brand managers.
Foster a high-performance, collaborative creative culture that encourages experimentation and innovation.
Provide clear, actionable feedback to elevate design, video, and content output.
Translate brand strategy into compelling creative content across all platforms (YouTube, TikTok, X, Instagram, Twitch).
Develop content frameworks, campaign concepts, and storytelling approaches aligned with brand identity.
Ensure consistency in tone, visual identity, and messaging across all channels and creative deliverables.
Monitor content performance and leverage insights/data to optimize reach, engagement, and growth.
Oversee marketing project scheduling, workflows, and creative planning to meet deadlines and business goals.
Maintain and update the marketing department budget, ensuring efficient and strategic allocation of resources.
Manage cross-functional alignment with esports operations, partnerships, merchandise, and executive leadership.
Ensure all brand deliverables satisfy partner/sponsor requirements.
Lead marketing strategy and promotion for tournaments, live activations, meet-and-greets, watch parties, and community events.
Oversee on-site creative execution, content capture, and post-event storytelling.
Collaborate with event production teams to maximize visibility, fan engagement, and sponsor exposure.
Serve as the main creative marketing partner for internal stakeholders including Partnerships, Esports, Merch, and Leadership.
Translate business needs into actionable creative briefs and campaigns.
Ensure alignment across teams and maintain strong communication throughout project lifecycles. 🎯 Requirements
5+ years in marketing, digital content, or creative leadership—ideally in esports, gaming, entertainment, or youth-focused brands. Proven track record managing creative teams and delivering high-quality, multi-platform content.
Strong proficiency with Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere), Figma, and knowledge of video editing/motion graphics workflows. Comfortable working with CMS/DAM tools.
Deep understanding of YouTube, TikTok, Instagram, X, and Twitch best practices, including SEO, retention, and optimization. Ability to interpret performance data and build data-informed growth strategies using tools like YouTube Studio, TikTok Analytics, Meta Business Suite, and Google Analytics.
Experience managing budgets, timelines, production workflows, and vendor relationships. Strong familiarity with sponsor deliverables, branded content, merchandising/MTX marketing, and supporting sales teams with marketing assets.
Strong grasp of the esports landscape, COD ecosystem, creator economy, and gaming culture, with the ability to craft culturally relevant, authentic content.
Excellent project management, cross-functional collaboration, and creative feedback skills. Ability to lead teams in a fast-paced, high-volume creative environment. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Marketing Manager 🔥 16 hours ago Scene+ 51 - 200 🛍️ eCommerce 🛒 Retail 👥 B2C Website LinkedIn All Job Openings Manager, Marketing driving member engagement and developing marketing plans for Scene+ loyalty program. Collaborating with partners to optimize marketing performance and achieve growth objectives. 🏢🏡 Toronto – Hybrid 💵 $85k - $95k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing Senior Marketing Specialist 🔥 18 hours ago Innocap 501 - 1000 💸 Finance 💳 Fintech 🤝 B2B Website LinkedIn All Job Openings Senior Marketing Specialist at Innocap driving global awareness of investment opportunities. Leading GTM marketing initiatives focused on allocator education and industry events. 🏢🏡 Toronto – Hybrid 🔥 Funding within the last year 💰 Private Equity Round - Innocap on 2025-10 ⏰ Full Time 🟠 Senior 🎡 Marketing Senior Lifecycle Marketing Manager 🕒 Yesterday Maple (getmaple.ca) 51 - 200 ⚕️ Healthcare Insurance Website LinkedIn All Job Openings Senior Manager, Lifecycle Marketing creating and optimizing user journeys for healthcare platform. Leading strategies and cross-functional collaboration to enhance customer engagement and retention. 🏢🏡 Toronto – Hybrid 💵 $130k - $150k / year 💰 Series B on 2020-09 ⏰ Full Time 🟠 Senior 🎡 Marketing Field Marketing Manager 🕒 6 days ago Accord 51 - 200 ☁️ SaaS 🤖 Artificial Intelligence 🤝 B2B Website LinkedIn All Job Openings Field Marketing Manager at Accord responsible for managing in-person events and driving engagement through integrated campaigns. Collaborating with sales and marketing to enhance the event strategy. 🏢🏡 Toronto – Hybrid 💰 $10M Series A - Accord on 2023-01 ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing Field Marketing Advisor 🕒 6 days ago Desjardins 10,000+ employees 🏦 Banking 💸 Finance Website LinkedIn All Job Openings Field Marketing Advisor assisting local business growth through tailored marketing strategies and advisory services with focus on collaboration and relationship management. 🏢🏡 Toronto – Hybrid ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing View More Marketing Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs