CRM Manager
over99
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Plan and execute multi-channel CRM campaigns (email, SMS, push, inbox, on-site, promo pages) covering onboarding, retention, reactivation, upsell, and cross-sell journeys for both Sports Betting and Casino verticals.
- Deliver vertical-specific campaigns including pre-match and in-play promos, event-driven offers, casino reloads, free spins, and personalized recommendations.
- Coordinate with the VIP, Product, CS, and Compliance teams to ensure timely and accurate campaign delivery.
- Handle bonus setup, promotion configuration, and end-to-end QA across all player segments—from entry-level to VIP.
- Build and maintain advanced player segmentation based on lifecycle, behavior, and preferences, applying personalized content logic and dynamic fields.
- Collaborate with the CMO to refine segmentation strategies and align CRM initiatives with broader product marketing goals.
- Manage automated journeys for onboarding, churn prevention, early-lifecycle nudges, reactivation, and VIP retention.
- Partner with BI and Product teams to identify performance trends and optimize campaign flows through A/B testing and data insights.
- Monitor CRM KPIs (open rates, CTR, CVR, retention, ARPU, activity levels, and revenue impact) and continuously optimize based on results.
- Ensure all communications comply with iGaming, responsible gaming, and crypto-related regulations while maintaining accuracy and consistency across all channels.
Requirements
- 3+ years of hands-on CRM experience in the iGaming industry, with proven work across both Sports Betting and Casino verticals.
- Deep understanding of player lifecycle management, segmentation, and retention strategies.
- Analytical mindset with the ability to interpret performance data and turn insights into action.
- Highly organised, detail-oriented, and comfortable managing multiple campaigns in a fast-paced, multi-brand environment.
- Proactive, collaborative, and eager to grow within lifecycle and performance marketing.
- Experience working with a crypto casino or blockchain-based gaming environment is a strong advantage.
Benefits
- Competitive Salary – We pay top-of-market for top-tier talent
- Remote-First Work Environment – Work from anywhere, collaborate globally
- Generous Holiday Allowance – Take the time you need to rest and recharge
- Flexible Time Off & Hours – We focus on output, not clocking in
- Performance-Related Bonus – We reward real impact. Hit goals, share the upside
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRM campaignsplayer segmentationA/B testingdata analysiscampaign optimizationbonus setuppromotion configurationperformance data interpretationmulti-channel marketinglifecycle management
Soft Skills
analytical mindsethighly organizeddetail-orientedproactivecollaborativeability to manage multiple campaignseager to growcommunication skillsteam coordinationtime management