PPC Specialist, LATAM

Ovation Law Firm

PPC Specialist managing Google Ads campaigns for a law firm's lead generation efforts. Focused on optimizing campaigns for lead quality and ensuring compliance with legal advertising rules.

Posted 4/23/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own and manage Google Ads campaigns across Search, Performance Max, Display, and YouTube for both our Lemon Law and Personal Injury practices.
Develop and execute lead generation strategies that prioritize qualified lead quality, cost per retained case, and return on ad spend — not just cost per lead.
Build, launch, and continuously optimize campaigns, ad groups, audiences, and ad copy across Google Ads.
Conduct keyword research, negative keyword management, and search term analysis tailored to legal intent and geographic targeting.
Develop and execute A/B tests across ad copy, landing pages, bidding strategies, and audience segments to continuously improve performance.
Collaborate with creative and content partners to brief, review, and iterate on ad creative and landing page experiences.
Partner with the intake and marketing teams to close the loop between ad performance and lead quality — adjusting targeting, keywords, and messaging based on what's converting to signed clients.
Monitor daily budgets, pacing, and performance; proactively flag issues and opportunities to leadership.
Prepare clear, insight-led performance reports that tie Google Ads metrics to business outcomes (retained cases, cost per acquisition, ROAS).
Manage tracking implementation, conversion setup, and attribution, including Google Tag Manager and Google Analytics.
Ensure full compliance with Google Ads policies and legal advertising rules, including state-specific restrictions on attorney advertising.
Stay current on Google Ads platform updates, betas, privacy changes, and legal industry PPC trends — and bring those insights back to the team.
Scale winning campaigns aggressively while protecting lead quality and budget efficiency.

Requirements

What you’ll need

Minimum 5 years of hands-on Google Ads experience with a proven track record in lead generation (not eCommerce).
Experience in legal, insurance, home services, healthcare, or similar high-intent consumer verticals strongly preferred.
Deep expertise across Google Ads campaign types — Search, Performance Max, Display, and YouTube — and a clear point of view on when and how to use each for lead gen.
Experience managing meaningful ad budgets (six figures monthly or more) with direct accountability for results.
Strong analytical instincts — you can look at a dashboard and know exactly what questions to ask, where the waste is, and where the opportunity lies.
Proven ability to optimize for lead quality and cost per retained client, not just cost per lead or click-through rate.
Hands-on experience with conversion tracking, Google Tag Manager, Google Analytics, UTM strategy, and attribution.
Strong English communication skills (C1 level), both verbal and written, with the ability to present performance insights clearly to non-marketing stakeholders.
Self-sufficient and proactive in a remote environment — you don't wait to be told where to look or what to test.
Collaborative by nature — you share wins, flag concerns early, and contribute beyond your own scope.

Benefits

Comp & perks

100% remote work environment
6 paid time-off (PTO) days per year
Meaningful budget and real ownership — your strategy drives the firm's growth.
Opportunity to work closely with leadership in a growing, modern law firm where marketing performance is a top priority.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Google Adslead generationkeyword researchA/B testingconversion trackingad copy optimizationaudience segmentationperformance analysiscost per acquisitionreturn on ad spend

Soft Skills

analytical instinctscommunication skillscollaborationproactivityself-sufficiency