Ovation Law Firm

Senior Media Buyer – Meta Ads

Ovation Law Firm

full-time

Posted on:

Location Type: Remote

Location: Philippines

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Own the strategy, execution, and scaling of Meta lead-generation and conversion campaigns
  • Design and maintain efficient campaign structures, audience strategies, budgets, and placements to maximize volume and efficiency
  • Manage and scale significant daily and monthly ad spend while maintaining CPL and lead-quality targets
  • Conduct daily performance monitoring and make rapid, data-driven adjustments
  • Continuously optimize bids, budgets, audiences, placements, and creatives to improve efficiency and scale
  • Monitor and act on key direct-response metrics including CPA/CPL, CTR, CPC, frequency, and conversion rate
  • Identify performance risks early and implement corrective actions
  • Lead testing roadmaps to systematically improve results
  • Work directly with the creative team to drive structured creative testing across hooks, copy angles, formats (static, video, UGC), and offers
  • Translate performance data into clear creative guidance for designers and video editors
  • Manage creative rotation and fatigue prevention strategies at scale
  • Own daily, weekly, and monthly performance reporting
  • Analyze trends, diagnose performance shifts, and clearly communicate insights to leadership
  • Provide testing recaps, scaling recommendations, and strategic performance updates
  • Stay current on Meta algorithm changes, ad policy updates, and performance marketing best practices
  • Monitor competitor activity using Meta Ad Library and apply learnings to campaign strategy
  • Continuously refine systems and workflows to improve speed, efficiency, and scalability

Requirements

  • 3+ years of hands-on experience managing Meta Ads in direct-response, lead-generation environments
  • Proven experience scaling campaigns while maintaining efficiency and lead quality
  • Advanced working knowledge of Meta Ads Manager, campaign structures, audiences, and reporting
  • Strong analytical skills with the ability to interpret complex data and act decisively
  • High proficiency in Google Sheets or Excel for performance analysis and reporting
  • Deep understanding of Meta Pixel, conversion events, UTMs, attribution models, and data integrity
  • Strong strategic thinking around hooks, offers, angles, and messaging
  • Self-directed, accountable, and comfortable owning performance outcomes
  • Experience working remotely and managing priorities independently
Benefits
  • 6 paid time-off (PTO) days per year
  • Opportunity to work closely with leadership in a high-growth, performance-driven organization
  • Long-term growth and stability in a senior, high-impact marketing role
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Meta Adslead generationconversion campaignscampaign structuresperformance monitoringdata analysisCPLCPACTRCPC
Soft Skills
analytical skillsstrategic thinkingself-directedaccountabilitycommunicationproblem-solvingcreativitycollaborationadaptabilitytime management