Outward Farms

Manager

• Lead the development and execution of shopper insight initiatives that drive category and brand growth
• Field custom studies and marry them with existing research to create clear and actionable recommendations for internal and external stakeholders
• Translate and combine complex shopper data and research into actionable insights to influence brand, customer, and channel strategies
• Identify evolving shopper behaviors, purchase drivers, and barriers across different channels (brick-and-mortar, e-commerce, omnichannel)
• Partner with Category Management to bring insights and recommendations to retailers to drive strategic objectives and partnerships
• Work with cross-functional teams (Brand, Consumer Insights, Sales, Shopper Marketing, Communications) to shape strategy, messaging, positioning, and innovation based on shopper behavior
• In partnership with the Director of Category Management, evaluate and implement new tools, platforms, or vendors to improve insight delivery and decision-making
• Link shopper insights directly to sales, category growth, marketing and brand initiatives to influence decision-making

Senior Retail Insights Manager

• Guide the sales crew through all stages of the Trade Management process.
• Coordinate & Maintain Blacksmith TPM and TPO Systems for assigned customers.
• Guide Sales on Blacksmith TPM process including forecast accuracy, guidance on promo scenarios to run, post event analysis, and general feedback on how to structure promotions for clean reporting and clearing of deductions.
• Monthly trade reviews with Account Managers covering assigned customers.
• Understand and enforce best-in-class trade management recommendations including naming conventions, delivery vs. performance dates, performance type definitions, and more.
• Work with accounting on deduction resolution and research to close within 90 days of receipt.
• Release/close fully actualized promotions in TPM for assigned customers
• Critical partner in annual revenue and trade bottoms-up planning process, including understanding revenue and budget gaps to AOP
• Assist in the development and reporting of trade management KPI metrics such as retail price point execution, budget over/under spends, contract attachments, forecast accuracy, promotion creation PLT, and more.
• Assist in the reporting and communication of incremental volume plans to our Demand Planning team and speak to the details of these plans during Demand Reviews.
• Coordinate, track, and ensure our Sales Crew are submitting committed promotions for approval, and approving promotions of assigned customers.
• Manage Trade Team in gathering and reporting post-event analysis details in Power BI and present findings during Sales reviews.
• Leadership & Team Management: Lead, coach, and develop a team of two direct reports, fostering professional growth, accountability, and high performance.
• Set clear objectives, provide regular feedback, and ensure alignment with organizational priorities.
• Serve as a subject matter expert and escalation point for complex trade management issues.
• Partner with Trade Management team and Sales to ensure the system is maintained: Assist in system maintenance tasks such as new customer setups, OI validation in our ERP system, and uploading consumption actuals.
• Ensure our direct/indirect tables are accurate and maintained.
• Work with Sales to ensure volume plans are complete and updated given new item introductions or discontinuations.
• Work to establish and communicate recommendations for standard operating procedures (SOPs) as we continue to grow.
• Provide suggestions on future TPM enhancements and test the functionality of enhancements made in TPM over time.
• 6+ years in a CPG trade promotion management or related role, with at least 2 years in a people leadership position.

Sr. Trade Manager

Business Intelligence Analyst

• As a Senior Financial Reporting Analyst, you will play a critical role in ensuring the accuracy, completeness, and timeliness of Vital Farms’ external financial reporting, including SEC filings, technical accounting assessments, and internal reporting deliverables, and compliance with internal and external audits.\n• You’ll partner closely with Accounting, FP&A, Legal, and Investor Relations teams to ensure compliance with U.S. GAAP and SEC requirements, while helping to tell the story of our financial results in a clear and compelling way.\n• What You’ll Do:\n• Prepare and support the quarterly and annual SEC filings (10-Q, 10-K, 8-Ks, Proxy Statements), including detailed footnote disclosures and MD&A sections.\n• Collaborate with external auditors to support the annual audit and quarterly reviews, including preparing audit deliverables and addressing audit requests.\n• Monitor, assess, and document the impact of new or revised accounting standards and SEC regulations; draft technical accounting memos and formalize accounting policy determinations as needed.\n• Assist in preparation of internal reporting packages for executive leadership and the Board of Directors.\n• Partner with Legal, Investor Relations, and Accounting to ensure consistency and accuracy in messaging and disclosures.\n• Participate in the development and maintenance of internal controls related to financial reporting (SOX compliance).\n• Assist with internal and external audit compliance.\n• Drive process improvements and automation opportunities to enhance the efficiency and accuracy of the reporting process.\n• Assist in special projects related to corporate development initiatives as needed.

Senior Retail Insights Manager

Sr. Trade Manager

Sr. Financial Reporting Analyst