Marketing Director

Outward Bound USA

Marketing Director at Outward Bound USA translating marketing strategy into high-quality execution across channels. Leading integrated marketing planning and team collaboration to drive enrollment and fundraising efforts.

Posted 5/12/2026full-timeRemote • Arizona, Colorado, Connecticut, Florida, Illinois, Iowa, Maine, Maryland, Massachusetts, Minnesota, New Mexico, New York, Oregon, Vermont, Washington • 🇺🇸 United StatesLead💰 $115,000 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Own integrated campaign planning in support of brand strategy.
Create new and expanded capacity within network Schools by positioning Outward Bound as a valued educational partner to families, schools, and community-based organizations.
Strengthen a leading-edge research and development engine to continuously improve program quality and outcomes.
Lead paid and performance strategy across owned and organic channels.
Direct agency partners on media planning and reporting; extend coordination to influencer and direct-buy opportunities when applicable.
Develop and maintain the infrastructure that enables Schools and external partners to create higher-quality content, providing storyboarding guidance, asset standards, and production resources.
Drive earned media and brand visibility strategy by proactively identifying opportunities to reach new audiences.

Requirements

What you’ll need

7+ years of progressive experience in marketing communications, integrated marketing, and/or content operations (agency and/or in-house), preferably in a mission-driven organization.
5+ years demonstrated success building and running content operations systems (intake/prioritization, editorial calendars, briefing, approvals, trafficking, QA, and asset management).
3+ years of experience managing external partners and agencies (creative production and/or PR coordination), including scoping, timelines/SLAs, feedback cycles, and quality standards.
Deep experience coordinating multi-channel communications (social, email/lifecycle, web) and repurposing storytelling for different audiences and goals, including Development/Advancement.
5+ years demonstrated ability to interpret performance data and audience insights to make strategic decisions—not building dashboards, but reading what the team surfaces and acting on it.
Bachelor’s degree in marketing, communications, journalism, or related field or equivalent professional experience.
3+ years of experience managing projects, budgets, consultants, or external partners to deliver work aligned with strategic priorities.
5+ years of experience collaborating across functions (e.g., programs, sales, finance, development, communications) to align efforts and drive shared outcomes.
Demonstrated experience partnering with senior leaders and/or advisory bodies to align research strategies with organizational goals.

Benefits

Comp & perks

Comprehensive benefits package including medical, dental, vision, disability, life insurance, and retirement plan from day one with a 5% employer match after six months.
Employees receive 15 days of paid time off (PTO) per year, plus 10 federal holidays and 1 week of paid time off during the last week of the year.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

integrated marketingcontent operationsmedia planningperformance strategystoryboardingasset managementdata interpretationproject managementbudget managementmulti-channel communications

Soft Skills

leadershipcollaborationstrategic decision-makingcommunicationpartner managementcreative production coordinationquality assuranceaudience insight interpretationorganizational alignmentrelationship building

Certifications

Bachelor’s degree in marketingBachelor’s degree in communicationsBachelor’s degree in journalism