OutSystems

Field Marketing Manager

OutSystems

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $120,700 - $146,970 per year

About the role

  • Assist in the delivery of regional marketing initiatives, helping to drive new logo growth and revenue acceleration.
  • Support the alignment of local activities with global marketing programs, helping to adapt content and messaging for specific market needs.
  • Work alongside Sales teams to help execute integrated Account-Based Marketing (ABM) campaigns for identified target accounts.
  • Support the end-to-end execution of tradeshows and regional events, including pre-event promotion, on-site assistance, and post-event follow-up.
  • Collaborate with the Partner Marketing team to facilitate joint events and co-sponsored activities.
  • Assist in briefing SDR teams and providing them with the necessary tools for successful lead follow-up.
  • Support the tracking of the "Lead – Closed-Won" lifecycle to ensure marketing-influenced pipeline is accurately captured.
  • Assist in gathering campaign data to help measure the impact of field marketing activities on pipeline and ROI.

Requirements

  • Understanding of ABM and broad-based demand generation within B2B technology or SaaS environments.
  • Experience supporting integrated campaigns through the stages of planning, activation, and optimization.
  • Familiarity with B2B sales processes, lead scoring, and the MQL-to-SQO handoff.
  • Ability to help manage complex projects to completion with a high attention to detail.
  • Strong interpersonal and verbal communication skills to effectively collaborate across teams.
  • A self-starter mindset with the ability to meet deadlines across multiple initiatives.
  • Bachelor’s degree in Business, Marketing, Communications, or a related field preferred.
  • 5-8 years of B2B demand generation or marketing experience within the tech/SaaS sector.
  • Proficiency in CRM and marketing automation tools, such as Salesforce and Marketo.
  • Experience with ABM platforms (e.g., 6sense) is a plus.
Benefits
  • A company that is always growing, changing, and innovating.
  • Real career opportunities.
  • Work colleagues that are as smart, hard-working, and driven as you.
  • Disrupting the status quo is in our DNA.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Account-Based Marketing (ABM)demand generationcampaign planningcampaign activationcampaign optimizationlead scoringMQL-to-SQO handoffpipeline trackingROI measurementevent execution
Soft Skills
interpersonal skillsverbal communicationproject managementattention to detailself-starter mindsetdeadline managementcollaboration