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Social Media Specialist
OutsourceySocial Media Specialist creating high-volume short-form videos and campaigns for Outsourcey, a BPO connecting businesses with dedicated teams in the Philippines. Optimizing content across social platforms using trends and analytics.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media content creation, video editing, and digital marketing strategies, with a strong focus on audience engagement and brand consistency. Proficient in optimizing content for various platforms and utilizing performance data to enhance engagement and reach.
Highest-signal resume keywords
Social Media ManagementVideo EditingContent CreationAudience EngagementDigital Marketing Strategies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content OptimizationVideo EditingCopywritingHashtag ResearchVisual StorytellingContent RepurposingTrend AnalysisPerformance Data AnalysisContent SchedulingBrand Voice Maintenance
Soft Skills
Organizational SkillsTime ManagementCreativityResourcefulnessSelf-Motivation
Tools & Technologies
CapCutCanvaAdobe Premiere ProFinal Cut ProAI-Powered Content Tools
Industry Keywords
Health and WellnessViral ContentSocial Media AlgorithmsAudience RetentionContent Marketing
About the role
Key responsibilities & impact- Create, edit, and publish engaging content across Instagram, TikTok, Facebook, YouTube, LinkedIn, and other relevant social media platforms
- Produce a high volume of Instagram Reels, TikTok videos, YouTube Shorts, Stories, carousels, graphics, and social media posts
- Create content within fast turnaround times while maintaining brand quality and accuracy
- Research trending videos, sounds, topics, formats, challenges, and content styles
- Recreate viral content aligned with the brand’s products, services, voice, and target audience
- Develop strong hooks for videos
- Write video titles, captions, descriptions, and calls-to-action
- Conduct hashtag, keyword, and topic research
- Optimize content for platform requirements, audience behaviors, and algorithms
- Repurpose existing photos, videos, interviews, and long-form content into social media assets
- Add captions, subtitles, music, transitions, sound effects, graphics, and branding elements to videos
- Develop and maintain a social media content calendar
- Schedule and publish content across assigned platforms
- Brainstorm content concepts, recurring series, promotional campaigns, and audience engagement ideas
- Monitor competitor accounts
- Respond to comments, direct messages, mentions, and other follower interactions when required
- Organize raw footage, graphics, completed content, and other digital assets
- Monitor reach, views, watch time, engagement, follower growth, and website clicks
- Use performance data to improve topics, hooks, titles, hashtags, and editing styles
- Stay current on platform changes, trends, algorithm updates, and emerging content tools
- Collaborate with leadership and marketing team members to align content with business goals
- Use AI tools for research, scripts, captions, content ideas, editing, and workflow efficiency
- Perform additional social media, video editing, and content marketing responsibilities as assigned
Requirements
What you’ll need- Up to 2 years of experience in social media management, content creation, video editing, or digital marketing
- Experience in health and wellness
- Proven experience creating Instagram Reels, TikTok videos, YouTube Shorts, and other short-form content
- Ability to produce consistent, high-volume content within short turnaround times
- Strong understanding of viral content, current trends, social media algorithms, and audience retention
- Advanced knowledge of hashtags, titles, keywords, captions, hooks, and platform-specific optimization
- Experience with CapCut, Canva, Adobe Premiere Pro, Final Cut Pro, or similar creative software
- Strong video editing, visual storytelling, and content repurposing skills
- Excellent copywriting and written communication abilities
- Ability to maintain a consistent brand voice and visual style
- Strong organizational and time-management skills
- Ability to manage multiple content projects and publishing deadlines simultaneously
- Creative, resourceful, and comfortable testing new content formats
- Self-motivated and capable of working independently with minimal supervision
- Experience using AI-powered content creation and editing tools preferred
- Experience creating content that generates leads, sales, or website traffic highly preferred
- Ability to develop and recommend social media and digital marketing strategies based on audience insights, trends, and performance data
Benefits
Comp & perks- Competitive salary
- Opportunity to shape the HR function of a rapidly growing BPO
- Work closely with a team of industry leaders who have successfully scaled BPOs in the past
- Career growth and development opportunities