OutsourcedIn

SEO Content Writer – Construction & Joinery

OutsourcedIn

full-time

Posted on:

Location Type: Remote

Location: Philippines

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Tech Stack

WordPress

About the role

  • Developing and executing SEO strategies that increase visibility across NSW and drive high-intent enquiries within the construction and joinery sector.
  • Conduct keyword research targeting Australian search terms
  • Develop structured SEO roadmap for service-based growth
  • Identify competitor ranking gaps within the NSW market
  • Target location-based keywords (e.g., custom kitchens NSW, CNC cutting near me)
  • Rewrite and optimise service pages for conversions
  • Improve on-page SEO (headings, metadata, internal linking)
  • Develop high-converting landing pages
  • Optimise product and service descriptions
  • Ensure content aligns with Australian terminology and standards
  • Write SEO-optimised blog articles targeting builders, cabinet makers, renovators, and DIY customers
  • Create educational and technical content
  • Optimise Google Business Profile content
  • Write Google Ads landing page copy
  • Assist with email marketing content
  • Support alignment of website and social content
  • Improve conversion pathways across the website

Requirements

  • Minimum 2–3 years experience writing SEO content for Australian businesses (ESSENTIAL)
  • 2–3+ years Australian SEO content writing experience (ESSENTIAL)
  • Proven ability to rank service-based businesses
  • Strong understanding of Australian consumer search intent
  • Experience using SEO tools (SEMrush, Ahrefs, Ubersuggest, etc.)
  • Strong WordPress experience
  • Ability to write persuasive, conversion-focused copy
Benefits
  • Work From Home 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords

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Hard Skills & Tools
SEO strategieskeyword researchon-page SEOlanding page optimizationcontent optimizationcopywritingconversion rate optimizationtechnical content creationblog writingservice page optimization
Soft Skills
persuasive writingcommunicationanalytical thinkingattention to detailcreativity