OutsourcedIn

Digital Marketing

• Manage and maintain company WordPress websites, ensuring performance, security, and functionality
• Update landing pages, blog content, and marketing pages within WordPress
• Manage plugins, themes, updates, and troubleshoot website issues
• Implement on-page SEO strategies including metadata, keyword optimisation, and internal linking
• Monitor website performance using Google Analytics and Google Search Console
• Manage Google Ads campaigns and digital marketing initiatives
• Support social media and email marketing campaigns
• Support content creation including blog posts, website copy, and case studies

Digital Marketing Manager – WordPress

Designer

• Produce detailed joinery shop drawings using PYTHA 3D CAD
• Create 3D joinery models and layouts for project visualisation
• Prepare production drawings ready for manufacturing
• Interpret architectural drawings and design specifications
• Design cabinetry for kitchens, wardrobes, bathroom vanities, and custom joinery
• Produce layouts for residential and commercial interior fit-outs
• Prepare cut lists and material schedules
• Coordinate with project managers, installers, and production teams
• Ensure drawings meet Australian joinery standards
• Maintain accuracy and compliance across project documentation

Joinery Designer – AU Joinery Projects

Lead Generation

• Identify new opportunities in the Australian real estate market
• Generate business opportunities through outbound prospecting
• Qualify leads and schedule appointments with decision-makers
• Build relationships with real estate agencies, property investors, developers, and property managers
• Manage the full sales pipeline from lead to conversion
• Maintain accurate CRM records
• Follow up leads and nurture prospects
• Achieve monthly sales and lead generation targets

BDM Sales, Lead Generation – AU Real Estate

Social Media Manager

• Develop and execute social media strategies aligned with AU market trends
• Build structured monthly content calendars
• Plan campaign rollouts aligned with business objectives
• Identify local audience targeting opportunities
• Create engaging, conversion-focused content
• Write compelling captions tailored to AU audiences
• Oversee graphics and short-form video production
• Maintain consistent brand voice
• Manage Facebook, Instagram, LinkedIn, and TikTok (if applicable)
• Ensure consistency across all channels
• Manage Meta Ads and LinkedIn Ads campaigns
• Build conversion-focused funnels
• Optimise cost per lead (CPL)
• Conduct A/B testing and campaign refinements
• Track engagement, reach, CTR, CPL, conversions, and ROI
• Provide monthly reporting with actionable insights
• Optimise campaigns based on performance data
• Manage comments and inbox professionally
• Monitor brand reputation
• Engage with local audiences and relevant communities

Social Media Manager – AU Market

SEO Marketing

• Developing and executing SEO strategies that increase visibility across NSW and drive high-intent enquiries within the construction and joinery sector.
• Conduct keyword research targeting Australian search terms
• Develop structured SEO roadmap for service-based growth
• Identify competitor ranking gaps within the NSW market
• Target location-based keywords (e.g., custom kitchens NSW, CNC cutting near me)
• Rewrite and optimise service pages for conversions
• Improve on-page SEO (headings, metadata, internal linking)
• Develop high-converting landing pages
• Optimise product and service descriptions
• Ensure content aligns with Australian terminology and standards
• Write SEO-optimised blog articles targeting builders, cabinet makers, renovators, and DIY customers
• Create educational and technical content
• Optimise Google Business Profile content
• Write Google Ads landing page copy
• Assist with email marketing content
• Support alignment of website and social content
• Improve conversion pathways across the website

SEO Content Writer – Construction & Joinery

• Manage and maintain Shopify product listings, inventory levels, pricing, variants, and collections
• Ensure catalogue accuracy and alignment with marketing campaigns
• Troubleshoot backend, feed, and inventory-related issues
• Plan and manage email marketing campaigns
• Execute and optimise paid campaigns across: Meta Ads (Facebook & Instagram), Google Ads (Search, Shopping, Display)
• Support creative development, messaging, and promotional campaigns
• Build and optimise workflows, funnels, and nurture sequences within CRM platforms (GoHighLevel or similar)
• Implement on-page SEO best practices and keyword optimisation
• Track and analyse campaign performance using Google Analytics, Search Console, and reporting dashboards
• Provide weekly/monthly performance reports with actionable insights
• Monitor KPIs across paid, organic, and owned channels

Digital Marketing Specialist – Shopify

Project Manager

• Obtain quotes from trades, subcontractors, builders, suppliers, and consultants
• Prepare and issue RFQs and detailed scope requests
• Follow up with tradies and suppliers to ensure timely submissions
• Review quotes for scope completeness, inclusions/exclusions, and compliance with drawings and specifications
• Prepare structured pricing comparisons and cost summaries for internal review
• Provide pricing breakdowns for internal teams and client-facing proposals
• Maintain trade pricing registers and approved supplier lists
• Update estimates and cost trackers based on returned quotes
• Prepare draft client quotes and detailed cost breakdowns (non-signatory role)
• Issue revised quotes based on design changes, client selections, variations, and scope updates
• Ensure quotes align with builder pricing structures, approved margins, and allowances
• Coordinate internal approvals prior to issuing final quotes
• Maintain professional, clear documentation suitable for client presentation
• Provide direct support to Project Managers and Estimators
• Assist with take-offs and pricing inputs
• Support preparation of tender documentation
• Assist with pre-construction handovers
• Maintain variation logs, cost trackers, and project registers
• Coordinate with internal and external stakeholders (suppliers, consultants, trades)
• Support scheduling and trade coordination requirements
• Maintain organised project documentation and CRM systems

Project Manager, Estimator Support – AU Residential

Civil Engineer

• Deliver senior-level civil engineering design support for residential developments across Australia
• Prepare, review, and amend civil engineering drawings
• Develop drainage and earthworks layouts
• Produce driveway, access, and road details
• Provide expert support on stormwater drainage systems