AI Marketing Operations Manager

Outset

AI Marketing Operations Manager at Outset, a startup transforming user research with AI. Leading marketing ops initiatives and collaborating closely with the Head of Marketing and Revenue Operations.

Posted 5/19/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $140,000 - $190,000 per yearWebsite

About the role

Key responsibilities & impact

Own the marketing ops tech stack end-to-end, with HubSpot as the foundation - from initial buildout to ongoing optimization
Design and implement lifecycle marketing infrastructure: lead scoring, nurture flows, segmentation, and lifecycle stage definitions
Partner closely with RevOps to align on funnel definitions, handoff criteria, attribution models, and reporting
Build and maintain campaign operations workflows - UTM governance, list management, form strategy, and data hygiene
Own marketing performance reporting and dashboards, giving the team clear visibility into pipeline contribution, channel performance, and campaign ROI
GTM Engineering: build lightweight automations and integrations that connect marketing tools, enrich data, and eliminate manual work - using tools like Clay, Zapier, n8n, or custom API workflows
Use AI-powered tooling to scale personalization, automate outreach sequences, and accelerate campaign execution
Build and maintain data pipelines that keep HubSpot clean and in sync with the rest of the stack (Salesforce, Segment, warehouse, etc.)
Establish the processes and documentation that will scale with the team as we grow
Evaluate and manage marketing tools and integrations across the stack

Requirements

What you’ll need

3–6 years of marketing operations experience, with at least one role at an early-stage or growth-stage startup
HubSpot expert - you know the platform deeply, including workflows, lifecycle stages, custom properties, reporting, and integrations
Proven experience building lifecycle marketing programs: lead nurture, onboarding sequences, re-engagement, and more
Hands-on GTM engineering experience - you've built automations, worked with APIs, handled complex enrichment, and connected tools without always needing an engineer.
Hands-on experience working with or alongside a RevOps function - you understand the full funnel and speak both marketing and sales
You've built marketing ops foundations before - not inherited a mature system, but actually stood one up
Strong analytical instincts; comfortable in spreadsheets and BI tools, and fluent in funnel metrics
Detail-oriented, process-driven, and able to work autonomously in a fast-moving environment
Familiarity with Salesforce
Familiarity with ABM strategy, segmentation, and tooling

Benefits

Comp & perks

Daily collaboration with founders, shaping the core product vision.
Exposure to and collaboration with design and research leaders at top global brands.
Competitive cash and equity compensation. Actual compensation packages are based on various factors unique to each candidate, including skill set, depth of experience, and certifications.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing operationslifecycle marketinglead scoringnurture flowscampaign operationsdata pipelinesautomationsAPI workflowsfunnel metricsdata hygiene

Soft Skills

analytical instinctsdetail-orientedprocess-drivenautonomouscollaborationcommunication