Product Marketing Manager

Outset

Product Marketing Manager leading go-to-market strategies and storytelling for AI-powered research platform. Collaborating closely with cross-functional teams to enhance market adoption and customer insights.

Posted 4/12/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $160,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute go-to-market (GTM) plans for new product launches and feature enhancements.
Own product messaging, positioning, and competitive differentiation across channels.
Conduct market research and customer insights work to uncover needs, trends, and growth opportunities.
Create enablement materials (decks, one-pagers, playbooks) to arm Sales and Customer Success with clear, effective messaging to drive pipeline and customer adoption.
Partner closely with content to ensure our product marketing and content marketing strategies are aligned–and jump into create content where needed.
Partner closely with growth to create content and messaging for email drip campaigns throughout the customer lifecycle.
Ensure customers are a key part of all of our content, and create customer-specific content to support sales.
Deeply understand the competitive landscape and rigorously train the team on our differentiators + how to competitively sell / inform product decisions to differentiate further.
Implement modern tools, AI, and workflows for product, ecosystem, campaign, and content marketing, including demos, videos, resources, etc.

Requirements

What you’ll need

4–7 years of experience in product marketing, ideally in B2B SaaS or technology environments.
Proven success managing full-cycle product launches or go-to-market initiatives.
Strong understanding of buyer journeys, market segmentation, and competitive analysis.
Excellent storytelling, writing, and presentation skills.
Highly collaborative and comfortable working with cross-functional teams.
Comfort with and/or ability to quickly learn these tools for competitive intelligence, content creation/video, sales enablement, design, etc.

Benefits

Comp & perks

Daily collaboration with founders, shaping the core product vision.
Exposure to and collaboration with design and research leaders at top global brands.
Competitive cash and equity compensation. Actual compensation packages are based on various factors unique to each candidate, including skill set, depth of experience, and certifications.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategymarket researchcompetitive analysisbuyer journeyscontent creationsales enablementproduct messagingpositioningfull-cycle product launches

Soft Skills

storytellingwritingpresentation skillscollaborationcross-functional teamworkcustomer insightscommunicationorganizational skillscreativityadaptability