Content Marketing Manager

Outset

Content Marketing Manager responsible for content strategy in AI-powered user interviews company. Collaborating with teams to create and optimize varied content across platforms.

Posted 4/12/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $160,000 - $190,000 per yearWebsite

About the role

Key responsibilities & impact

Own the content strategy across the full funnel (awareness, consideration, decision) to support sales-led revenue goals.
Plan and manage an editorial calendar aligned to product launches, campaigns, sales priorities, and existing content optimization.
Create content across multiple formats - from short-form video, to tools & templates and interactive demos, to webinars - move beyond traditional blog posts to tell our story and reach our audience.
Manage existing content agency and plan how to scale content further using people or tools for video and content production, campaigns, and design, etc.
Analyze the impact of content and prioritize the roadmap based on content that builds our brand, drives traffic, and converts.
Collaborate with our growth team to ensure content helps us hit pipeline goals through personalized and signal-based campaigns, social campaigns, and ecosystem partner campaigns.
Manage and prioritize content requests, interview and/or ghostwrite with subject matter experts, and serve as the primary editor across teams.

Requirements

What you’ll need

4–6 years of content marketing experience in B2B, ideally at a SaaS company selling to enterprises.
Portfolio that shows you can explain technical products clearly, tell a story, and write for different stages of the buyer journey.
Experience hiring and managing contractors and agencies to help with content production.
Strong grasp of SEO fundamentals (keyword research, search intent, on-page optimization, internal linking) and how they map to content strategy.
Comfortable owning metrics: you know how to use tools like Google Analytics, Search Console, HubSpot/Marketo, or similar to measure impact.
Highly organized, able to manage multiple projects and deadlines in a fast-paced startup environment.
Experience with webinar programs, light design skills (Figma/Canva).

Benefits

Comp & perks

Daily collaboration with founders, shaping the core product vision.
Exposure to and collaboration with design and research leaders at top global brands.
Competitive cash and equity compensation. Actual compensation packages are based on various factors unique to each candidate, including skill set, depth of experience, and certifications.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingSEO fundamentalskeyword researchon-page optimizationinternal linkingcontent strategystorytellingcontent productionB2B marketingbuyer journey

Soft Skills

organizational skillsproject managementcollaborationcommunicationtime managementleadershipcreativityadaptabilityproblem-solvingattention to detail