Outset

Content Marketing Manager

Outset

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $160,000 - $190,000 per year

About the role

  • Own the content strategy across the full funnel (awareness, consideration, decision) to support sales-led revenue goals.
  • Plan and manage an editorial calendar aligned to product launches, campaigns, sales priorities, and existing content optimization.
  • Create content across multiple formats - from short-form video, to tools & templates and interactive demos, to webinars - move beyond traditional blog posts to tell our story and reach our audience.
  • Manage existing content agency and plan how to scale content further using people or tools for video and content production, campaigns, and design, etc.
  • Analyze the impact of content and prioritize the roadmap based on content that builds our brand, drives traffic, and converts.
  • Collaborate with our growth team to ensure content helps us hit pipeline goals through personalized and signal-based campaigns, social campaigns, and ecosystem partner campaigns.
  • Manage and prioritize content requests, interview and/or ghostwrite with subject matter experts, and serve as the primary editor across teams.

Requirements

  • 4–6 years of content marketing experience in B2B, ideally at a SaaS company selling to enterprises.
  • Portfolio that shows you can explain technical products clearly, tell a story, and write for different stages of the buyer journey.
  • Experience hiring and managing contractors and agencies to help with content production.
  • Strong grasp of SEO fundamentals (keyword research, search intent, on-page optimization, internal linking) and how they map to content strategy.
  • Comfortable owning metrics: you know how to use tools like Google Analytics, Search Console, HubSpot/Marketo, or similar to measure impact.
  • Highly organized, able to manage multiple projects and deadlines in a fast-paced startup environment.
  • Experience with webinar programs, light design skills (Figma/Canva).
Benefits
  • Daily collaboration with founders, shaping the core product vision.
  • Exposure to and collaboration with design and research leaders at top global brands.
  • Competitive cash and equity compensation. Actual compensation packages are based on various factors unique to each candidate, including skill set, depth of experience, and certifications.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingSEO fundamentalskeyword researchon-page optimizationinternal linkingcontent strategystorytellingcontent productionB2B marketingbuyer journey
Soft Skills
organizational skillsproject managementcollaborationcommunicationtime managementleadershipcreativityadaptabilityproblem-solvingattention to detail