Principal Product Marketing Manager, Competitive

Outreach

Principal Product Marketing Manager shaping competitive strategies for AI revenue platform. Leading market research, insights translation, and cross-functional initiatives to enhance outreach's competitive stance.

Posted 7/9/2026full-timeRemote • 🇺🇸 United StatesLead💰 $165,000 - $195,000 per yearWebsite

About the role

Key responsibilities & impact

Lead competitive intelligence and market research, translating customer, competitor, and industry insights into differentiated positioning and strategic recommendations.
Serve as the subject matter expert on competitive dynamics, buyer priorities, market trends, and AI innovations, translating insights into battlecards, executive briefs, and enablement programs that improve seller confidence and win rates.
Develop portfolio-level competitive narratives and messaging that clearly articulate Outreach's differentiation.
Lead cross-functional initiatives that strengthen Outreach's competitive position and improve GTM effectiveness.
Influence Product, Marketing, Sales, Customer Success, and executive leaders on competitive priorities and market opportunities.
Act as a trusted advisor to GTM leaders, using data-driven insights to shape go-to-market strategy, content investments, and positioning.
Monitor market shifts, competitive moves, and AI trends to identify opportunities and risks that inform strategy.
Represent Outreach with customers, analysts, and industry audiences as a leader in competitive strategy and market intelligence.

Requirements

What you’ll need

Strategic and forward-looking, with the ability to anticipate market shifts and translate insights into actionable recommendations
Naturally curious about customers, competitors, and emerging technologies, continuously seeking opportunities to strengthen Outreach's market position
An influential leader who builds alignment and drives outcomes across organizations without formal authority
An exceptional storyteller and communicator who can equip executive leaders, sellers, and marketers with compelling narratives that win in the market
Comfortable operating in ambiguity, balancing long-term strategic thinking with rapid execution and measurable business impact
Passionate about helping customer-facing teams succeed and creating competitive advantages that translate into revenue growth

Benefits

Comp & perks

Flexible time off
401k to help you save for the future
Generous medical, dental, and vision coverage for full-time employees and their dependents
A parental leave program that includes options for a paid night nurse, and a gradual return to work
Infertility/ assisted reproductive services benefit
Employee referral bonuses to encourage the addition of great new people to the team
Snacks and beverages in the Office, along with fun events to celebrate
Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military

ATS Keywords

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Applicant Tracking System Keywords

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Soft Skills

Influential LeadershipExceptional StorytellingEffective CommunicationCuriosityComfortable Operating in Ambiguity