Customer Advocacy Specialist

Outreach

Customer Advocacy Specialist developing customer marketing content for the agentic AI platform Outreach. Building trusted relationships to drive advocacy and engagement with customers.

Posted 6/30/2026full-timeRemote • 🇺🇸 United StatesJunior💰 $81,000 - $95,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and manage a robust library of customer content, including case studies, video testimonials, blogs, podcasts, webinars, speaking engagements, and sales enablement assets
Support incentivized customer advocacy programs that drive participation through gifting, recognition, and catered experiences
Repurpose core content across formats and channels to extend the reach and impact of customer stories
Prepare copy for customer newsletters and partner with social media on ongoing posting and content support
Support and maintain a centralized, searchable content repository for Sales, Marketing, and Customer Success
Manage workflows in Asana to keep advocacy projects, requests, and deliverables on track
Upload, publish, and track advocacy content in a sales enablement platform to support enablement and content adoption
Respond to customer reviews across key platforms and analyze trends to share actionable insights with Product and other internal teams
Conduct regular check-ins with cross-functional stakeholders to identify potential advocates and uncover advocacy opportunities
Match Sales and Customer Success teams with the right advocates for customer reference requests
Ability to use AI to scale processes, content, and
Increase efficiency
Track and report on program performance, including advocate engagement, gifting ROI, content utilization, and impact on pipeline and sales velocity

Requirements

What you’ll need

1-3 years of experience in customer marketing or advocacy within a B2B technology environment (agency or corporation)
Experience developing a wide range of customer content, including case studies and testimonials, from concept through completion
Exceptional written and verbal communication skills, with strong attention to detail and a talent for storytelling, in addition to experience with AI content creation tools
Ability to build trusted relationships with customers and internal stakeholders while aligning advocacy efforts to business priorities
Strong understanding of B2B marketing fundamentals and how customer stories build trust, influence pipeline, and support revenue growth
Customer-first mindset and the ability to understand customer goals, challenges, and motivations for advocacy
Preferred: Experience with gifting platforms, reference management tools, and AI tools that help streamline and scale advocacy operations

Benefits

Comp & perks

Flexible time off
401k to help you save for the future
Generous medical, dental, and vision coverage for full-time employees and their dependents
A parental leave program that includes options for a paid night nurse, and a gradual return to work
Infertility/ assisted reproductive services benefit
Employee referral bonuses to encourage the addition of great new people to the team
Snacks and beverages in the Office, along with fun events to celebrate
Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Content DevelopmentCustomer AdvocacyCopywritingData AnalysisProgram Performance Tracking

Soft Skills

Exceptional Communication SkillsAttention to DetailStorytelling AbilityCustomer-First Mindset