Outreach

Content Marketing Manager

Outreach

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $70,000 - $110,000 per year

Job Level

Mid-LevelSenior

About the role

  • Write and edit compelling content across multiple formats, including blogs, ebooks, emails, landing pages, digital ads, and multimedia content, to build brand awareness and accelerate pipeline
  • Own and evolve the "Outreach on Outreach" program, including planning, producing, and distributing educational, expert-led content with a strong emphasis on video and multimedia storytelling
  • Partner closely with internal subject-matter experts to create video-first and educational content that helps customers and prospects better understand how to use Outreach
  • Collaborate with product marketing, sales, customers, industry experts, designers, and freelance writers to scope and produce relevant, high-impact content
  • Work with the social media team on strategic promotion across channels like LinkedIn, Facebook, and Twitter for flagship events, webinars, and major campaigns
  • Partner with cross-functional teams to ensure content is effectively repurposed and distributed to maximize reach, engagement, and ROI
  • Publish and internally socialize final content across appropriate channels based on the content dissemination plan
  • Support content workstreams tied to major website initiatives, including launches and ongoing best-practice optimization
  • Follow editorial governance and coach writers and vendors to ensure consistency in brand voice, style, and tone
  • Optimize content for SEO and lead generation, and monitor performance to understand impact on traffic, pipeline, and revenue
  • Maintain and evolve the content planning process and editorial calendar in Asana to support scalable and repeatable execution
  • Own day-to-day project management for agency- and contractor-supported initiatives, including intake, prioritization, timelines, Asana setup, and cross-functional coordination
  • Provide clear guidance, feedback, and direction to external partners to ensure projects are delivered on time, on brand, and on budget

Requirements

  • Excellent written and verbal communication skills
  • 5+ years of experience in a content marketing role at a high-growth SaaS company or marketing agency
  • Portfolio showcasing B2B demand generation content required
  • Strong experience working with freelancers, agencies, and vendors
  • Proven ability to manage multiple projects with many stakeholders and competing priorities
  • Demonstrated success driving traffic, engagement, and revenue through content
  • Hands-on experience with website management, analytics, SEO, and social platforms
  • Interest or experience in video and multimedia content planning or production is a strong plus
  • Proficiency or working experience with AI writing and productivity tools such as ChatGPT, Claude, or similar platforms
  • Experience creating sales-facing content and/or working closely with sales teams
  • Bachelor’s degree in Marketing, Journalism, or a related field
Benefits
  • Flexible time off
  • 401k to help you save for the future
  • Generous medical, dental, and vision coverage for full-time employees and their dependents
  • A parental leave program that includes options for a paid night nurse, and a gradual return to work
  • Infertility/ assisted reproductive services benefit
  • Employee referral bonuses to encourage the addition of great new people to the team
  • Snacks and beverages in the Office, along with fun events to celebrate
  • Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content marketingSEOB2B demand generationvideo content productionproject managementanalyticswebsite managementmultimedia storytellingcontent optimizationeditorial governance
Soft skills
written communicationverbal communicationcollaborationproject managementstakeholder managementfeedback and directioncoachingcreativitytime managementadaptability