Senior Digital Marketing Specialist

Outforce

Senior SEO, Google Ads & Social Media Marketing Specialist driving online growth in a digital marketing agency specializing in website design and online advertising solutions. Manage campaigns, improve search rankings, and generate qualified leads for clients.

Posted 6/11/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute comprehensive SEO strategies
Perform keyword research and competitive analysis
Optimize website content, metadata, headers, internal linking structures, and image tags
Implement local SEO strategies and optimize Google Business Profiles
Develop backlink and off-page SEO campaigns
Improve keyword rankings, organic traffic, and search visibility
Monitor SEO performance using Google Search Console, Google Analytics, and other SEO tools
Create, manage, and optimize Google Ads campaigns
Conduct keyword research and audience targeting
Monitor campaign performance and improve ROI
Implement conversion tracking and reporting
Optimize landing pages and lead generation funnels
Develop and manage campaigns across Facebook, Instagram, LinkedIn, and Twitter/X & Tiktok
Create engaging content and advertising strategies
Manage paid social media campaigns and audience growth initiatives
Utilize AI-assisted tools for content creation and campaign management
Prepare monthly performance reports for clients
Track website traffic, leads, conversions, phone calls, and form submissions
Analyze campaign performance and provide actionable recommendations
Present insights and strategies to clients clearly and professionally
Gather project requirements and marketing objectives
Provide strategic recommendations and campaign updates
Maintain strong client relationships through effective communication
Optimize Amazon product listings
Implement Amazon SEO strategies
Support Amazon advertising campaigns where applicable.

Requirements

What you’ll need

SEO Expertise
Strong understanding of on-page and off-page SEO
Experience with local SEO and Google Business Profile optimization
Proven ability to improve rankings and organic traffic
Proficiency with Google Search Console and Google Analytics
Google Ads & PPC
Proven success managing Google Ads campaigns
Strong understanding of conversion optimization and ROI improvement
Experience with campaign reporting and performance analysis
Social Media Marketing
Experience managing both organic and paid social media campaigns
Understanding of audience engagement and social advertising strategies
Basic content creation and graphic design skills
Reporting & Communication
Ability to produce professional client-facing reports
Excellent verbal and written English communication skills
Strong client relationship management skills
Technical Skills
Experience using AI tools such as ChatGPT to improve marketing workflows and content development
Understanding of website performance metrics and digital marketing analytics
Nice-to-Have Skills
Amazon advertising experience
Basic video editing skills
Basic graphic design capabilities
Experience managing multiple client campaigns simultaneously
Familiarity with website development and landing page optimization.

Benefits

Comp & perks

Competitive compensation package aligned with your skills and experience
Night differentials pay to help maximize your earnings
Comprehensive HMO coverage, including a free dependent on Day 1
Employee referral program with rewarding incentives
20 days of annual leave, giving you flexibility to manage your time
Engaging team activities and events to keep work enjoyable
Build strong, high-impact connections with key stakeholders across the business
Take part in client engagement initiatives to elevate your professional experience.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOon-page SEOoff-page SEOlocal SEOGoogle Search ConsoleGoogle AnalyticsGoogle AdsPPCconversion optimizationcampaign reporting

Soft Skills

client relationship managementcommunicationreportingaudience engagementstrategic recommendationsproject requirements gatheringpresentation skillsprofessional writingteam collaborationtime management