Product Marketing Manager

Outdoorsy

Product Marketing Manager driving go-to-market strategies for Roamly's B2B and B2C products in the UK. Collaborating with teams to enhance product adoption and engagement.

Posted 6/1/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

GoSQL

About the role

Key responsibilities & impact

Go-to-Market Ownership: Develop and execute high-velocity GTM strategies for new product launches, feature updates, and geographic expansions across the portfolio.
AI-Driven Positioning & Messaging: Utilize AI tools to scale, test, and refine clear, differentiated value propositions and messaging frameworks that resonate with our distinct B2B and B2C audiences.
Customer Insights & Segmentation: Conduct deep market research, competitive analysis, and sentiment analysis—leveraging AI to synthesize user data and uncover customer pain points and buying behaviors faster.
Cross-Functional Collaboration: Partner closely with Product Management to influence the product roadmap, and collaborate directly with Growth Marketing and Creative teams to build high-converting campaigns.
Sales & Operations Enablement: Rapidly build and scale impactful sales collateral, case studies, product guides, and training materials to enable our sales and support teams to win.
Data-Driven Optimization: Define, monitor, and report on key product marketing metrics (e.g., feature adoption, conversion rates, churn reduction) to continually optimize GTM performance.

Requirements

What you’ll need

AI Native: You do not believe in doing things the old way. You disagree with the statements, “It has always been done this way, or that is how things are done”. You have a deeply integrated stack of AI tools and methodologies that you use to automate administrative drag, scale asset creation, and analyze data. You are focused on how AI can transform product and marketing activities.
Founder Mindset: An entrepreneurial, high-agency individual who takes extreme ownership of their products and outcomes.
Experience: 4+ years of dedicated Product Marketing experience, ideally within SaaS, marketplace, fintech, or insurtech environments.
Superb Storytelling: Exceptional communication skills with a knack for turning complex technical features into emotional, benefit-driven copy—knowing exactly how to co-pilot with AI to elevate creative output.
Analytical Mindset: Comfortable diving into data (SQL, Analytics, custom dashboards, or similar) to extract actionable insights and back up your strategic decisions.
Strong Collaborator: ready to collaborate daily and thrive in a high-energy, high-velocity environment.

Benefits

Comp & perks

Competitive Compensation
Growth Opportunity: Join a company in its early stages and help build its foundation for success.
Equity: Opportunity to earn equity compensation.
Comprehensive Benefits: 100% company-paid medical premiums for employees, 401(k) [Match], and Flexible PTO.
Work-Life Balance: Platform rental credits so you can experience our ecosystem firsthand.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product MarketingMarket ResearchCompetitive AnalysisSentiment AnalysisData AnalysisSQLAnalyticsGTM StrategiesSales EnablementFeature Adoption

Soft Skills

StorytellingCommunicationCollaborationEntrepreneurial MindsetOwnershipAnalytical MindsetHigh AgencyAdaptabilityCreativityProblem Solving