OUAI

Associate Manager, Social Media

OUAI

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $65,000 - $75,000 per year

Job Level

JuniorMid-Level

Tech Stack

Go

About the role

  • Own the social media editorial calendar and build out social programming in line with product launches, campaigns, and business priorities
  • Schedule and publish posts across all social media channels
  • Pitch and execute social-forward concepts, especially for Instagram and TikTok, that align with the cross-functional calendar and campaign messaging
  • Assist in ideation and content capture on dedicated social shoots, as well as BTS at larger campaign shoots
  • Identify storytelling opportunities within pop culture, community, product education, and beyond, and translate them into engaging social posts
  • Reflect brand tone and voice across all social touchpoints, in both captions and content
  • Pull analytics for quarterly and monthly reports, developing actionable insights to iterate and expand upon
  • Collaborate on social campaign recaps and use findings to tailor go-forward strategies
  • Work closely with the Community Management Coordinator to surface talent for potential collaborations and influencer partnerships, curate UGC, and identify surprise-and-delight opportunities
  • Collaborate with the Influencer & Communications team to generate effective paid and organic influencer content for use across owned and retail channels
  • Develop clear and compelling creative briefs to share with external-facing talent and partners
  • Stay up to date on social media trends, platform updates, and algorithm changes, monitor competitive sets, pull swipe, and conduct image/video research
  • Handle content preparation, including pulling high-res files and light in-app video editing
  • Collaborate with marketing and retail teams to ensure brand moments and partner exclusives are amplified on social channels in a cohesive and intentional way
  • Manage social projects from ideation to execution, staying ahead of timelines and key dates
  • Help execute social community events that build brand love and fuel advocacy aligned to brand, product, + campaign objectives
  • Occasionally post on weekends (approx. 30 min/day)

Requirements

  • 2-3 years of social media experience at a beauty, fashion, or lifestyle brand
  • A fresh eye and creative lens
  • Ability to embody brand voice
  • Strong grasp of analytics and how to apply findings
  • Familiarity with social media management tools, such as Sprout, Dash, or Social Commerce
  • Comfort juggling multiple projects and priorities
  • Reliability and sense of urgency, with an understanding that social media is at the frontlines of consumer communication
  • Work samples (or a social media-related passion project you’re proud of)
  • A love of beauty, haircare, and/or fragrance
  • Immigration Sponsorship is not available for this role. OUAI does not sponsor candidates for non-immigrant visas or permanent residency except in some areas that in OUAI’s sole discretion require highly specialized backgrounds.