Social Media Advertising Strategist
Abe
Associate Manager, Social Media
OUAI
full-time
Posted on:
Location: California • 🇺🇸 United States
Visit company websiteSalary
💰 $65,000 - $75,000 per year
Job Level
JuniorMid-Level
Tech Stack
Go
About the role
- Own the social media editorial calendar and build out social programming in line with product launches, campaigns, and business priorities
- Schedule and publish posts across all social media channels
- Pitch and execute social-forward concepts, especially for Instagram and TikTok, that align with the cross-functional calendar and campaign messaging
- Assist in ideation and content capture on dedicated social shoots, as well as BTS at larger campaign shoots
- Identify storytelling opportunities within pop culture, community, product education, and beyond, and translate them into engaging social posts
- Reflect brand tone and voice across all social touchpoints, in both captions and content
- Pull analytics for quarterly and monthly reports, developing actionable insights to iterate and expand upon
- Collaborate on social campaign recaps and use findings to tailor go-forward strategies
- Work closely with the Community Management Coordinator to surface talent for potential collaborations and influencer partnerships, curate UGC, and identify surprise-and-delight opportunities
- Collaborate with the Influencer & Communications team to generate effective paid and organic influencer content for use across owned and retail channels
- Develop clear and compelling creative briefs to share with external-facing talent and partners
- Stay up to date on social media trends, platform updates, and algorithm changes, monitor competitive sets, pull swipe, and conduct image/video research
- Handle content preparation, including pulling high-res files and light in-app video editing
- Collaborate with marketing and retail teams to ensure brand moments and partner exclusives are amplified on social channels in a cohesive and intentional way
- Manage social projects from ideation to execution, staying ahead of timelines and key dates
- Help execute social community events that build brand love and fuel advocacy aligned to brand, product, + campaign objectives
- Occasionally post on weekends (approx. 30 min/day)
Requirements
- 2-3 years of social media experience at a beauty, fashion, or lifestyle brand
- A fresh eye and creative lens
- Ability to embody brand voice
- Strong grasp of analytics and how to apply findings
- Familiarity with social media management tools, such as Sprout, Dash, or Social Commerce
- Comfort juggling multiple projects and priorities
- Reliability and sense of urgency, with an understanding that social media is at the frontlines of consumer communication
- Work samples (or a social media-related passion project you’re proud of)
- A love of beauty, haircare, and/or fragrance
- Immigration Sponsorship is not available for this role. OUAI does not sponsor candidates for non-immigrant visas or permanent residency except in some areas that in OUAI’s sole discretion require highly specialized backgrounds.
