OUAI

Social Media Manager

• Own the social media editorial calendar and build out social programming in line with product launches, campaigns, and business priorities
• Schedule and publish posts across all social media channels
• Pitch and execute social-forward concepts, especially for Instagram and TikTok, that align with the cross-functional calendar and campaign messaging
• Assist in ideation and content capture on dedicated social shoots, as well as BTS at larger campaign shoots
• Identify storytelling opportunities within pop culture, community, product education, and beyond, and translate them into engaging social posts
• Reflect brand tone and voice across all social touchpoints, in both captions and content
• Pull analytics for quarterly and monthly reports, developing actionable insights to iterate and expand upon
• Collaborate on social campaign recaps and use findings to tailor go-forward strategies
• Work closely with the Community Management Coordinator to surface talent for potential collaborations and influencer partnerships, curate UGC, and identify surprise-and-delight opportunities
• Collaborate with the Influencer & Communications team to generate effective paid and organic influencer content for use across owned and retail channels
• Develop clear and compelling creative briefs to share with external-facing talent and partners
• Stay up to date on social media trends, platform updates, and algorithm changes, monitor competitive sets, pull swipe, and conduct image/video research
• Handle content preparation, including pulling high-res files and light in-app video editing
• Collaborate with marketing and retail teams to ensure brand moments and partner exclusives are amplified on social channels in a cohesive and intentional way
• Manage social projects from ideation to execution, staying ahead of timelines and key dates
• Help execute social community events that build brand love and fuel advocacy aligned to brand, product, + campaign objectives
• Occasionally post on weekends (approx. 30 min/day)

Associate Manager, Social Media

• OUAI means “yes” in that casual, Parisian way. We’re here to give you the confidence to win life YOUR OUAI. Our Hair, Body, and Fragrance products were created for effortless routines and nourishment from head to toe. Founder Jen Atkin’s simple philosophy – “Life is hard. Looking good should be easy.” We don’t use sulfates or parabens—just the good stuff, just for you. Oh yeah and btw, we smell as good as we look. Our product categories, ranging from hair care and body care to fragrances, supplements, and merch, reflect this commitment to easy, effective, and enjoyable self-care. Join us on this journey where 'OUAI' is not just a word; it's a lifestyle.

What’s it like to work here?
Our culture is driven by our brand ethos (fun, purposeful and approachable) and our 5 Culture Codes. (1.) We Aren’t Afraid to Go First. (2.) We Don’t Compete, We Collaborate. (3.) We Ask Questions to Find the Best Answers. (4.) We Keep It Real In a OUAI That Feels Kind. (5.) We Go All The OUAI With Work and Play.
Our flexible trust-based culture is rooted in respect, empathy and compassion and is driven by employees who love doing great work and care deeply about the brand and each other.\u00a0

OUAI does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

About the role:\u00a0At OUAI, our community is what drives us. As the Community Management Coordinator, you’ll engage with our existing brand friends & fans and help introduce OUAI to new ones. Just like you’ve built your FYP brick by brick, you’ll take ownership of how we show up in comments, replies, and DMs across social. You’ll speak directly to our audience, discover fresh talent, and spot emerging trends. You’re a connector of people with strong verbal and written communication skills. In this role, you’ll report to the Director of Social Media and collaborate with the greater marketing team and cross-functional partners.

Associate Manager, Social Media

Social Media Community Management Coordinator