OUAI

Copywriter

• Serve as the lead in stewarding & executing OUAI’s global brand voice, including all campaign copy development
• Serve as the in-house copy expert in developing all copy touch-points for the brand globally inclusive of both product-focused copy, as well as marketing & brand copy
• Core touchpoints include:
• - Product copy: All PDP & retailer copy, PD romance copy, short-form product marketing copy, new product launch copy & more
• - Brand/Marketing copy: All campaign copy, PR mailers & notecards, OOH, print collateral, In-store VM & eventing copy, some organic social copy
• - Digital marketing: All Email/SMS, paid social, Amazon, DTC site
• Adhere to our brand book & serve as a gatekeeper for the brand’s voice, ensuring that all external outputs meet our brand guidelines and clearly convey our DNA
• Align cross-functional stakeholders (Product, Digital, Sales) on messaging for campaigns and launches, providing cohesive copy docs and fleshed out guardrails
• Develop and manage the global master copy files
• Lead all copy asset management - ensuring all materials are kept up-to-date, and that information is disseminated to the organization & external partners as needed
• Create compelling presentations for internal stakeholders, retailer meetings, etc. to convey storytelling & brand voice
• Maintain OUAI’s brand voice at retail; bringing the story of our brand and products to life in a way that’s optimal for retailers’ environments, while being at the forefront of the landscape with active research and analysis
• Closely partner with digital team to develop copy across a multitude of Digital touchpoints, building copy for campaigns that cohesively amplify our messages and drive conversion

Copywriter – Temp

Sales

• Distribute imagery links, provide educational product content guides, and distribute product samples (gratis) for meetings during new product launches.
• Collect digital launch exposure highlights and gather competitive pricing for pricing analysis.
• Gather allocations for lab samples and communicate to the Product Development team.
• Update the master product list with any new SKUs and maintain accuracy by reflecting discontinued SKUs. Liaise with Product Development/Education teams to ensure timely information updates.
• Prepare and ship all samples, gratis, etc., for shipments.
• Audit retailer.com monthly to identify and address updates such as missing SKUs, discontinued SKUs that need removal, and outdated imagery.
• Own the RMA (Return Merchandise Authorization) entry process for all North American retailers in NetSuite.
• Send out weekly sales reports to relevant stakeholders.
• Perform a monthly inventory audit on the Sales product closet.
• Manage the monthly expense report for the Sales team.

Copywriter – Temp

Sales Coordinator