Marketing Coordinator

Otus Engenharia

Marketing Coordinator overseeing the marketing plan and digital campaigns at OTUS, collaborating with commercial teams for growth in the civil construction sector.

Posted 6/18/2026full-timeFlorianópolis • 🇧🇷 BrazilJuniorWebsite

About the role

Key responsibilities & impact

Plan, develop, implement and monitor OTUS's marketing plan, aligned with the company’s strategic guidelines.
Coordinate the execution of digital, institutional and commercial marketing activities, ensuring brand consistency and on-time delivery.
Prioritize requests, organize the activity backlog and optimize the team's workflows.
Work in close partnership with the Commercial team to build and optimize the marketing and sales funnel.
Ensure alignment between marketing campaigns, brand positioning and commercial strategies.
Support the generation of qualified leads (MQLs) and run acquisition, nurturing and conversion campaigns.
Participate in alignment meetings with the Commercial team and Executive Management to analyze results and define strategies.
Coordinate the creation and execution of institutional, commercial, educational and branding campaigns, including promotion of company events, and support sponsorship and partnership acquisition for initiatives.
Ensure OTUS’s presence and positioning across digital channels.
Supervise the production of technical and institutional content aimed at a B2B audience.
Safeguard the consistency of visual identity, tone of voice and brand communications.
Manage marketing metrics and KPIs, monitoring campaign and channel performance.
Analyze performance data and propose strategic adjustments to drive continuous improvement.
Prepare management reports and present results to Executive Management.
Lead and develop the marketing team, fostering organization and clarity of roles.
Allocate priorities and backlog items among team members.
Coordinate external vendors, ensuring quality and adherence to strategic objectives.

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Communication, Business Administration or a related field.
Postgraduate degree or specialization completed or in progress is desirable.
Experience in leadership positions within Marketing, preferably in B2B environments, service companies or engineering/construction firms.
Strategic marketing planning and management
B2B business knowledge and market vision
Management of physical, digital and institutional campaigns
Digital platforms and marketing tools
CRM and marketing automation (e.g., RD Station, HubSpot or similar)
Brand management and institutional positioning
Copywriting and strategic communication
Management of marketing indicators and metrics
Promotion and management of in-person content events
Interface with the Commercial team and sales funnel
Development and structuring of marketing processes
People and vendor management
Leadership and influence
Strategic vision and critical thinking
Clear and assertive communication
Planning and organization
Creativity applied to the business
Analytical skills and a data-driven mindset
Proactivity and a sense of ownership
Flexibility and adaptability

Benefits

Comp & perks

Year-end bonus tied to company performance and a variable bonus linked to individual KPIs
Paid vacation
Monthly access to online psychotherapy sessions and teleconsultations
Gympass
Birthday day off
Paid maternity and paternity leave
Opportunity to participate in our discussion groups: book club, charitable initiatives group, women's and diversity group, fitness challenge
Weekly “Otus Coffee” to strengthen team bonds and alignments
Coffee, fruit and cookies always available in the kitchen for in-office days
Company-wide team challenges (gincana) to unwind throughout the year
Gamification

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

strategic marketing planningB2B marketingdigital marketingcampaign managementcopywritingmarketing metrics managementCRMmarketing automationbrand managementdata analysis

Soft Skills

leadershipcommunicationplanningorganizationcreativityanalytical skillsproactivityflexibilitycritical thinkinginfluence

Certifications

Bachelor's degree in MarketingBachelor's degree in AdvertisingBachelor's degree in CommunicationBachelor's degree in Business AdministrationPostgraduate degree in MarketingPostgraduate degree in CommunicationPostgraduate degree in Business AdministrationMarketing certificationsDigital marketing certificationsLeadership certifications