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Product Manager, Prosthetics
OttobockProduct Manager leading marketing strategies for Ottobock’s prosthetics product portfolio. Collaborating with cross-functional teams to maximize impact and improve patient outcomes.
About the role
Key responsibilities & impact- Lead and execute the comprehensive marketing strategies for a product portfolio, encompassing positioning, messaging, and tailored product plans that drive sales and maximize impact throughout the entire product lifecycle.
- Develop go-to-market strategies and drive end-to-end product launch initiatives within the organization, while supporting global launch preparation and coordination as required to ensure successful market introduction.
- Define product positioning and messaging by crafting a compelling value proposition that differentiates the product in a competitive market.
- Track portfolio sales performance and implement data-driven optimization strategies across key sales channels to drive greater portfolio utilization and increase share of wallet.
- Identify growth opportunities by analyzing market and competitive trends and recommending strategic initiatives to capitalize on them.
- In partnership with a finance business partner, oversee all aspects of pricing, promotional planning, and sales forecasting for the portfolio.
- In partnership with a marketing communications program manager, execute marketing activities, including content creation, newsletter features, communications, and promotional materials, to support both sales initiatives and brand awareness.
- Serve as the subject-matter expert on the user and buyer journey for the portfolio, identifying critical decision points and opportunities where marketing can strategically influence outcomes.
- Conduct market research and competitive analyses to identify opportunities and guide product decisions.
- Monitor market trends and manage market share estimates keeping regional leadership and global stakeholders informed of developments that may impact portfolio performance.
- Proactively communicates annual sales targets and real-time performance updates to inventory managers to ensure optimal stock levels and on-shelf product availability.
- Collaborates with cross-functional teams to anticipate demand, address potential shortages, and maintain seamless product distribution.
- Maintain a comprehensive understanding of the portfolio’s reimbursement landscape and lead internal initiatives to address any changes that may impact product performance.
- Provide strategic guidance and support to Sales, Sales Operations, Professional Clinical Services, and Customer Service teams in the implementation of marketing initiatives and sales enablement activities.
- Collaborate closely with global product management, go-to-market, customer experience, and R&D teams to review product performance and market feedback, providing input on future design requirements as needed.
Requirements
What you’ll need- Minimum 5 years’ proven experience in a Product Marketing or Product Management role, preferably within the healthcare or medical device sector.
- Outstanding writing and presentation skills creating persuasive content for internal and external audiences including presentations, sales tools, and marketing collateral.
- Demonstrates the ability to communicate complex concepts clearly and effectively to diverse stakeholders.
- Experience developing and executing go-to-market strategies with demonstrated success in planning, launching, and driving adoption of products in competitive markets.
- Strong understanding of product positioning, messaging, and value propositions with the ability to craft compelling messaging that clearly communicates product benefits and USPs to target audiences.
- Experience conducting market research and competitive analysis using reports to make data-driven decisions by gathering, analyzing, and interpreting market trends and customer insights.
- Comfortable working in a fast-paced, dynamic environment with the ability to adapt quickly to changing priorities and market conditions.
- Self-motivated, detail-oriented, and organized with the ability to prioritize and juggle multiple projects at once.
- Proven analytical and business management skills (i.e., KPI tracking, data and pricing analysis, reporting).
- Excellent interpersonal skills with a demonstrated ability to collaborate cross-functionally with sales, sales operations, clinical, customer service, and communications teams by facilitating partnership, resolving conflicts, and driving consensus.
- Comfortable with ambiguity and is a quick learner with the ability to solve problems independently with minimal guidance.
- Ability to travel for industry events and field visits, estimated between 8-10 trips per year.
Benefits
Comp & perks- Medical
- Vision
- Dental
- Health savings accounts with employer contribution
- Flexible spending account options
- Company-paid life insurance policy
- Paid time off
- Company holidays
- Floating holidays
- 100% company-paid short & long-term disability
- 401k match up to 3.5%
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingproduct managementgo-to-market strategiesmarket researchcompetitive analysisdata-driven decision makingsales forecastingpricing analysiscontent creationKPI tracking
Soft Skills
writing skillspresentation skillscommunication skillsanalytical skillsorganizational skillsinterpersonal skillscollaborationproblem-solvingadaptabilityself-motivation