
Marketing Analytics Manager
Ottobock
full-time
Posted on:
Location Type: Office
Location: Duderstadt • Germany
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About the role
- Aggregation, analysis and consolidation of data from external and internal sources on consumer behavior and market mechanisms, and contributing to the generation of insights based on these data
- Identification and assessment of trends, patterns and other correlations in the data, and evaluating their strategic or operational relevance with respect to potential growth opportunities
- Creation, development and maintenance of customer journeys and simulation models to describe consumer behavior, markets and market relationships, and to forecast market developments
- Working with scenarios and performing scenario evaluations
- Data visualizations to support decision-making, both operationally and strategically, through interactive dashboards, reports and presentations
Requirements
- Completed degree (Economics, Marketing, Statistics, Data Science, etc.)
- Professional experience in developing market, potential and forecast models and in calculating business cases
- Relevant knowledge in data analysis and statistics
- Excellent analytical and conceptual skills, and strategic thinking
- Proficiency with common analysis, reporting, AI and BI tools, as well as MS Office
- Excellent German and English language skills (C1)
- High personal responsibility and enthusiasm for new trends
Benefits
- Attractive compensation, including Christmas and vacation bonuses
- 30 days of annual leave
- Retirement provision options: company pension plan and capital-forming savings (vermögenswirksame Leistungen)
- Flexible working: flexitime models and mobile/remote work where possible
- Health & wellbeing: EGYM Wellpass, company sports (yoga, table tennis), external counseling for personal and work-related matters, health checks
- Mobility: bike leasing (JobRad & bike leasing providers)
- Discounts & perks: company benefits and offers from local partners
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysismarket modelingforecastingstatistical analysisdata visualizationscenario evaluationcustomer journey developmentsimulation modelingbusiness case calculationtrend analysis
Soft Skills
analytical skillsconceptual skillsstrategic thinkingpersonal responsibilityenthusiasm for trends