Manager, eCommerce Analytics

Otter Products

Manager of eCommerce Analytics leading a team to optimize Direct-to-Consumer growth. Collaborating with stakeholders to transform data into strategic insights for boosting digital performance.

Posted 7/22/2026full-timeFort Collins • Colorado • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in leading eCommerce analytics strategies, developing high-performing teams, and translating complex data into actionable insights to drive business growth and customer engagement. Proficient in advanced analytics techniques and tools to optimize performance and enhance decision-making.

Highest-signal resume keywords

ECommerce Analytics Strategy DevelopmentTeam Leadership and DevelopmentAdvanced Analytics TechniquesWeb Analytics Platforms ManagementData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Web AnalyticsCustomer SegmentationCohort AnalysisCustomer Lifetime Value ModelingPredictive AnalyticsMarketing Mix ModelingMulti-Touch AttributionIncrementality MeasurementData ReportingTag Management

Soft Skills

CoachingMentoringCollaborationCommunicationInnovation

Tools & Technologies

Microsoft ExcelLooker StudioPower BITag Management SystemsMeasurement Architecture

Industry Keywords

Direct-to-ConsumerCustomer AcquisitionCustomer RetentionDigital MarketingPerformance Analytics

About the role

Key responsibilities & impact

Lead the execution of the company's Direct-to-Consumer (DTC) eCommerce analytics strategy, aligning measurement capabilities, customer insights, and performance analytics with business growth, customer acquisition, retention, and revenue objectives.
Manage, coach, and develop a high-performing analytics team, establishing priorities, driving professional growth, and fostering a culture of data-driven decision-making, innovation, and continuous improvement.
Partner with eCommerce leadership and cross-functional stakeholders to translate complex data into actionable insights and strategic recommendations that influence digital investments, pricing, promotions, merchandising, customer experience, and business planning decisions.
Drive advanced analytics initiatives including customer segmentation, cohort analysis, customer lifetime value (LTV) modeling, forecasting, predictive analytics, Marketing Mix Modeling (MMM), multi-touch attribution, and incrementality measurement to optimize business performance.
Oversee the measurement and optimization of the end-to-end customer journey, including website performance, digital marketing effectiveness, conversion funnel performance, personalization initiatives, customer retention programs, and digital experimentation efforts.
Establish and maintain enterprise reporting frameworks, executive dashboards, and key performance indicators (KPIs) that provide visibility into eCommerce performance, customer behavior, and marketing effectiveness across channels.
Provide strategic oversight for web analytics platforms, tag management systems, data governance processes, measurement architecture, and privacy compliance to ensure accurate, scalable, and reliable data collection and reporting.
Evaluate emerging technologies, industry trends, and competitive insights to continuously enhance analytics capabilities, improve decision-making, and identify opportunities for revenue growth and operational efficiency.
Support and maintain a positive safety culture by being an active leader in all safety program initiatives.

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, Analytics, Statistics, Economics, Computer Science, Data Science, or a related field required.
Minimum of five (5) years of experience in web analytics, with a strong emphasis on analytics strategy development and implementation within eCommerce or digital environments.
Previous experience in a mentor, supervisor, lead, or manager role is required.
Highly advanced skills in managing profiles, integrating third-party tags and creating tagging strategy required.
Extensive skills in creating and delivering regular and ad-hoc reports and dashboards using tools like Microsoft Excel, Looker Studio, and Power BI required.
Demonstrated experience leading analytics teams and developing talent in a fast-paced, data-driven environment.
Demonstrated experience developing analytics insights to support senior leadership and drive organizational change.

Benefits

Comp & perks

medical
dental
vision
basic life
voluntary life
long-term disability
short-term disability
employee assistance program
flexible spending accounts
health savings account
401(k) retirement plan
accrued paid time off based on seniority
volunteer time off
parental leave
bereavement leave
company holidays
years of service awards