Lead eCommerce Analyst

Otter Products

Lead eCommerce Analyst managing analytics strategy and insights to optimize eCommerce performance at Otter Products. Oversee data strategy, forecasting, and digital advertising performance.

Posted 6/17/2026full-timeFort Collins • Colorado • 🇺🇸 United StatesSenior💰 $126,400 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Define and lead Direct to Consumer (DTC) eCommerce data strategy, aligning digital analytics with growth, customer acquisition, and revenue objectives.
Drive profitable growth by linking marketing spend, merchandising decisions, and customer behavior to Lifetime Value (LTV), margin and retention.
Establish advanced marketing frameworks, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA) incrementality to optimize marketplace performance.
Shape customer lifecycle strategy through cohort analysis, segmentation, and personalization across acquisition, conversion and retention.
Develop forecasting and predictive models to support demand planning, inventory strategy and revenue growth.
Partner with leadership to influence pricing, promotional strategy, and digital investment decisions.
Identify and implement new tools and technologies to enhance digital analytics and personalization capabilities.
Oversee end-to-end DTC funnel performance, including homepage, category pages, Product Detail Pages (PDPs), cart, and checkout optimization.
Manage digital experimentation strategy, including A/B and multivariant testing, to improve conversion rate and Average Order Value (AOV).
Oversee acquisition performance across paid media, Search Engine Optimization (SEO), email, SMS, and affiliate channels.
Ensure robust data collection, tagging, and governance across analytics platforms and tools.
Develop and maintain executive dashboards with consistent key performance indicators (KPIs) across channels and campaigns.
Drive cross-functional alignment across marketing, merchandising, operations, and technology teams to execute data-driven initiatives.
Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.
Other duties as assigned.

Requirements

What you’ll need

Bachelor's degree required.
Experience in lieu of degree may be considered.
Minimum of eight years of experience in web analytics, specializing in strategy development and implementation is required.
Advanced skills in the use of various web analytics tools, including Google Analytics 360, GA4, Adobe Analytics, and HotJar, required.
Highly advanced skills in managing profiles, integrating third-party tags and creating tagging strategy required.
Experience with Tealium Tag Manager preferred.
Extensive skills in creating and delivering regular and ad-hoc reports and dashboards using tools like Microsoft Excel, Looker Studio, and Power BI required.
Experience with analyzing the customer journey and evaluating product performance required.
Experience in A/B testing, optimization, and collaborating with UX/UI teams for data-driven design changes required.

Benefits

Comp & perks

medical
dental
vision
basic life
voluntary life
long-term and short-term disability
employee assistance program
flexible spending accounts
health savings account
401(k) retirement plan
accrued paid time off based on seniority
volunteer time off
parental leave
bereavement leave
company holidays
years of service awards

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

web analyticsdata strategyMarketing Mix Modeling (MMM)Multi-Touch Attribution (MTA)forecasting modelspredictive modelsA/B testingcustomer journey analysistagging strategycustomer segmentation

Soft Skills

leadershipinfluencingcross-functional alignmentcommunicationcollaborationstrategic thinkingproblem-solvingdata-driven decision makingadaptabilitycreativity