Otter Products

Vice President – Brand Marketing

Otter Products

full-time

Posted on:

Location Type: Hybrid

Location: Fort Collins • Colorado • United States

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Salary

💰 $225,000 - $300,000 per year

Job Level

Lead

About the role

  • Work with a global marketing mindset to ensure adoption and use of unified messaging across the entire organization in relation to the corporate brands
  • Lead a cross functional team of internal and external resources to help define the brand strategy and guide innovative concept development
  • Inspire marketing team members; set clear expectations and clearly communicate individual and team roles in achieving the marketing strategy
  • Spearhead the brand definitions, creating and ensuring adherence and governance to our brands
  • Drive consumer engagement that connects consumers with our brands and maximizes awareness and sales through integrated positioning, promotion and launch programs and events
  • Provide strategic insight to develop a highly impactful and relevant brand storyline, messaging and visuals
  • Provide governance and direction to maintain the brand identity and brand message ensuring that all communication and marketing activities are consistent with the brand vision, position and strategy
  • In collaboration with key regions, develop and drive brand-building programs to share and demonstrate Otter Products’ brands in action
  • Research, propose and execute new methods to increase Otter Products’ global brand perception and awareness
  • Delegate and empower the team, avoiding bottlenecks to maximize the value of each team member, while always promoting personal growth
  • Work with department and functional leaders to develop marketing strategies for company growth which includes determining which new categories, markets and services the company can enter
  • Work in collaboration with the sales team to gather customer and market data to adjust marketing strategies
  • Build and enhance a strategy for creative production work regarding building marketing collateral
  • Identify and optimize most effective offline marketing channels
  • Identify and leverage critical market and competitive data to segment and define target markets
  • Establish narratives and storylines to bring products to life across multiple regions
  • Manage and communicate global brand guidelines and budgets
  • Support and maintain a positive safety culture by being an active leader in all safety program initiatives
  • Other duties as assigned

Requirements

  • Bachelor’s degree is required.
  • Master’s degree is preferred
  • Minimum of fifteen years of experience in a marketing role with a focus on brand management required
  • Minimum of 2 years in a director level role, or above, is required.
  • Experience working with Consumer Products is highly preferred
Benefits
  • medical
  • dental
  • vision
  • basic life
  • voluntary life
  • long-term and short-term disability
  • employee assistance program
  • flexible spending accounts
  • health savings account
  • 401(k) retirement plan
  • accrued paid time off based on seniority
  • volunteer time off
  • parental leave
  • bereavement leave
  • company holidays
  • years of service awards

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand strategyconsumer engagementmarketing strategycreative productionmarket data analysisbrand messagingbrand identity governanceintegrated marketingoffline marketing channelscross-functional team leadership
Soft skills
leadershipcommunicationteam empowermentstrategic insightcollaborationdelegationinspirationpersonal growth promotionproblem-solvingnarrative development
Certifications
Bachelor’s degreeMaster’s degree