Digital Marketing, Communications Specialist

Otis Elevator Co.

Digital Marketing Specialist driving brand visibility and digital engagement for Latin America. Managing campaigns across social media and SEO while overseeing CRM and lead generation activities.

Posted 4/21/2026full-timeSão Bernardo do Campo • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead regional marketing initiatives driving brand visibility, digital engagement, and sales enablement
Coordinate digital marketing campaigns across LATAM including social media, SEO, and website management for 14 country sites
Manage content creation, paid media campaigns and ensure brand compliance across all platforms
Oversee CRM and lead generation activities, analyzing KPIs and optimizing performance using tools like Hubspot and Google Analytics
Support sales enablement through training programs, playbooks, and performance reporting
Plan and execute events, product launches, and trade shows, ensuring seamless communication with internal teams and customers
Analysis and monitoring of key KPIs/ROI for Digital Marketing project

Requirements

What you’ll need

Bachelor’s degree in marketing, Business, Communications, or related field
Fluent in Spanish and English
5 years of experience
Proven experience in digital marketing tools (Hubspot, Google Analytics, Tag Manager, My Business), CRM systems, and content management
Strong analytical skills with proficiency in Excel, PowerPoint; Power BI and multimedia editing are a plus
Creative, innovative, and hands-on professional with leadership and communication skills

Benefits

Comp & perks

Opportunities, training, and resources for leadership and capabilities development
Employee Scholar Program sponsoring degrees or certification programs
Diverse and caring community

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingSEOcontent creationpaid media campaignsCRMlead generationKPI analysisperformance optimizationevent planningmultimedia editing

Soft Skills

leadershipcommunicationanalytical skillscreativityinnovationhands-on approach