Senior PPC Specialist

OTB

Senior PPC Specialist optimizing Google, Meta, Microsoft, and programmatic campaigns for Diesel’s premium fashion e-commerce business. Driving ROAS, analytics, testing, and international paid-media growth.

Posted 8/5/2026full-timeMilan • 🇮🇹 ItalySenior💰 €40,000 - €45,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in managing and optimizing multi-platform paid media campaigns, with a strong focus on leveraging Search Ads 360, Google Ads, and Microsoft Ads. Proven ability to analyze performance metrics and collaborate across teams to enhance campaign effectiveness in the fashion, luxury, or e-commerce sectors.

Highest-signal resume keywords

Search Ads 360 ProficiencyGoogle Ads ManagementMicrosoft Ads ExpertiseProgrammatic Advertising ExperienceAnalytical Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media Campaign ManagementA/B TestingPerformance ReportingData AnalysisCampaign Optimization

Soft Skills

Attention to DetailCollaborationRelationship Building

Tools & Technologies

Meta Business ManagerAdobe AnalyticsGoogle Analytics 4Google Tag Manager

Industry Keywords

E-commerceFashionLuxuryOmnichannel MarketingCustomer Journey

About the role

Key responsibilities & impact

Plan, implement, and optimize paid media campaigns across Google Ads, Meta, Microsoft Ads (Bing), and Criteo
Leverage Search Ads 360 (SA360) to manage, automate, and optimize large-scale paid search campaigns
Monitor key KPIs, develop in-depth performance reports, and provide strategic insights on campaign performance, customer journey, and ROAS
Collaborate closely with SEO, CRM, Media, Analytics, and Content teams to integrate paid media into omnichannel marketing strategies
Conduct A/B testing and continuously optimize targeting, creatives, and campaign performance
Support the development and execution of paid media strategies for new international markets and audience segments
Build and strengthen relationships with internal teams and external stakeholders to drive cross-functional collaboration
Drive innovation by identifying, evaluating, and introducing new tools, technologies, and best practices to enhance campaign effectiveness
Report directly to the Digital Marketing & Analytics Manager

Requirements

What you’ll need

At least 6 years of experience managing multi-platform paid media campaigns within agencies or established, complex organizations
Strong proficiency in Search Ads 360 (or equivalent), Google Ads, Microsoft Ads, Meta Business Manager, and Programmatic Advertising platforms
Experience with Adobe Analytics (preferred) or Google Analytics 4 and Google Tag Manager
Previous experience in the fashion, luxury, or e-commerce industry is highly desirable
Strong analytical mindset, with exceptional attention to detail and the ability to interpret and work with large datasets
Fluent English is required
Native or professional proficiency in Italian is a plus

Benefits

Comp & perks

Variable incentive plan: 10% of gross annual salary
A dynamic, and international work environment
Continuous learning and professional development opportunities
Exposure to multiple business functions and cross-functional collaboration
Flexible working hours and smart working options
Work-life balance initiatives
Supplementary health insurance
Supplementary pension plan
Diversity and inclusion policies
Corporate volunteering initiatives
Exclusive discounts on OTB Group brands' products
Corporate welfare services, including company restaurant, gym, beauty centre, nursery and osteopathy studio (for Breganze)
Ticket Restaurant (for Milan)