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About the role
Key responsibilities & impact- Responsible for CRM activities for the European markets
- Enhance the customer experience
- Boost the engagement levers and push the performances
- Execution of the CRM strategy for the EU market
- Increase brand awareness
- Drive traffic to the stores
- Increase customer frequency and conversion
- Analytical deep dives on the Regional Customer Base
- Promote effective prospect acquisition campaigns
- Design and execute the Regional CRM contact strategy and Calendar
- Accountable for Regional CRM Digital Campaign management
- Coordinate the supplier managing the CRM campaigns process
- Definition and execution of the most effective customer segmentation strategy
- Monitor Newsletter performances and propose corrective actions
- Definition of targets of customers for clienteling activities/in store activations
Requirements
What you’ll need- Minimum 3 year of experience in CRM roles (preferably in the Luxury environment) in modernly structured companies
- A degree in Marketing and Communications or Economics would be preferred
- Great passion for fashion, determination to achieve the objectives, flexibility, enthusiasm, initiative, ability to problem solving and teamwork
- Strong analytical skills
- Expertise in and knowledge of Marketing world, CRM and industry trends
- Excellent knowledge of the English language, both written and verbal
- Good knowledge in the use of the main tools (particularly MS Excel & Power Point)
- Willingness to travel
Benefits
Comp & perks- A Full Time Permanent Contract
- An awesome, young and dynamic team
- Possibility to work in the European HQ of one of the leading Italian fashion companies belonging to one of the most important luxury fashion groups
- A generous employee discount on Diesel and OTB group Brands
- Highly inclusive working environment
- Lunch vouchers for each working day
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRMcustomer segmentationdigital campaign managementanalytical skillsmarketing strategyprospect acquisitioncustomer experience enhancementperformance monitoring
Soft Skills
problem solvingteamworkflexibilityenthusiasminitiativedetermination
Certifications
degree in Marketingdegree in Communicationsdegree in Economics