CRM Manager

OTB

CRM Manager at Diesel responsible for enhancing customer experience and executing CRM strategy across European markets. Focusing on brand awareness, customer frequency, and retail performance.

Posted 5/22/2026full-timeMilano • 🇮🇹 ItalyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Responsible for CRM activities for the European markets
Enhance the customer experience
Boost the engagement levers and push the performances
Execution of the CRM strategy for the EU market
Increase brand awareness
Drive traffic to the stores
Increase customer frequency and conversion
Analytical deep dives on the Regional Customer Base
Promote effective prospect acquisition campaigns
Design and execute the Regional CRM contact strategy and Calendar
Accountable for Regional CRM Digital Campaign management
Coordinate the supplier managing the CRM campaigns process
Definition and execution of the most effective customer segmentation strategy
Monitor Newsletter performances and propose corrective actions
Definition of targets of customers for clienteling activities/in store activations

Requirements

What you’ll need

Minimum 3 year of experience in CRM roles (preferably in the Luxury environment) in modernly structured companies
A degree in Marketing and Communications or Economics would be preferred
Great passion for fashion, determination to achieve the objectives, flexibility, enthusiasm, initiative, ability to problem solving and teamwork
Strong analytical skills
Expertise in and knowledge of Marketing world, CRM and industry trends
Excellent knowledge of the English language, both written and verbal
Good knowledge in the use of the main tools (particularly MS Excel & Power Point)
Willingness to travel

Benefits

Comp & perks

A Full Time Permanent Contract
An awesome, young and dynamic team
Possibility to work in the European HQ of one of the leading Italian fashion companies belonging to one of the most important luxury fashion groups
A generous employee discount on Diesel and OTB group Brands
Highly inclusive working environment
Lunch vouchers for each working day

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMcustomer segmentationdigital campaign managementanalytical skillsmarketing strategyprospect acquisitioncustomer experience enhancementperformance monitoring

Soft Skills

problem solvingteamworkflexibilityenthusiasminitiativedetermination

Certifications

degree in Marketingdegree in Communicationsdegree in Economics