OSEA Malibu

Retention & Loyalty Marketing Manager

OSEA Malibu

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • As Retention & Loyalty Marketing Manager, you will own and evolve OSEA’s CRM and lifecycle marketing ecosystem—including email, SMS, direct mail, loyalty, and subscription programs.
  • - Plan calendar, brief and execute email, SMS and direct mail campaigns to engage and retain customers.
  • - Create and implement automated campaigns that elevate the brand messaging while driving conversion to meet goals.
  • - Segment customer lists based on behavior, demographics, and preferences for highly targeted communication.
  • - Monitor, analyze, and report on performance metrics, providing recommendations to optimize campaigns and automated messaging and drive continuous improvement.
  • - Oversee and optimize the subscription program, driving customer acquisition, retention, and lifetime value.
  • - Collaborate with cross-functional teams to enhance subscription offerings and customer experience.
  • - Lead the ongoing optimization, management, and execution of the Sea Rewards loyalty program to strengthen customer retention and lifetime value.
  • - Develop and implement new point-based reward structures, exclusive perks, and personalized incentives that deepen engagement and encourage repeat purchases.
  • - Analyze loyalty and customer data to uncover behavioral insights, and translate findings into program enhancements that improve participation, engagement, and overall program performance.
  • - Develop comprehensive customer journey maps to identify key touchpoints for effective communication.
  • - Implement strategies to guide customers through the entire lifecycle, from acquisition to advocacy.
  • - Work collaboratively with other teams to ensure a seamless and consistent customer experience.
  • - Analyze behavioral touchpoints to optimize and increase customer retention rate.

Requirements

  • - Bachelor’s degree in Marketing, Business, or a related field.
  • - 3-5 years of experience in CRM or Lifecycle Marketing within the beauty or consumer packaged goods (CPG) industry.
  • - Hands-on experience owning email marketing, SMS marketing, subscription programs, and loyalty programs required.
  • - Direct mail experience preferred
  • - Proficient in marketing automation tools and CRM platforms (i.e. Klayvio, PostScript, Post Pilot)
  • - Analytical mindset with the ability to interpret data and derive actionable insights.
  • - Excellent communication and collaboration skills.
  • - Creative thinking and a customer-centric approach.
Benefits
  • **What We Offer**
  • - Medical, dental, and vision
  • - Flexible Spending Account (FSA)
  • - Quarterly wellness and technology stipend
  • - 401(k) match (up to 4%)
  • - New hire work from home stipend
  • - Up to 3 months of parental leave for eligible team members
  • - Flexible PTO
  • - Paid company holidays
  • - 4 days to volunteer per year
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMlifecycle marketingemail marketingSMS marketingdirect mailsubscription programsloyalty programsdata analysiscustomer journey mappingcampaign optimization
Soft Skills
communicationcollaborationcreative thinkingcustomer-centric approachanalytical mindset
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business