Outbound Marketing Manager

Oscilar

Growth Outbound Marketing Manager responsible for pipeline generation in new ICP verticals. Focused on orchestrating campaigns using an advanced AI-powered GTM stack at Oscilar for fintechs and banks.

Posted 7/20/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $155,000 - $184,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B outbound marketing and demand generation, with a strong focus on building and executing multi-channel campaigns. Proficient in leveraging modern outbound tools and data-driven strategies to optimize messaging and pipeline generation.

Highest-signal resume keywords

B2B Outbound MarketingCampaign ExecutionOutbound Stack ProficiencyData AnalysisDirect Mail Campaigns

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email SequencingCold Calling WorkflowsLinkedIn OutreachCampaign CopywritingAPI IntegrationsA/B TestingData QueryingEnrichment WorkflowsMessaging DevelopmentVendor Management

Soft Skills

Strong WritingCollaborationExperimentation

Tools & Technologies

ClayHubSpotSalesforceOutreachHeyReachNooksAI Tools

Industry Keywords

FraudComplianceRisk ManagementFintechFinancial Services

About the role

Key responsibilities & impact

Own outbound pipeline generation for new ICP verticals: Fraud, Disputes & Chargebacks, AML/Compliance
Design multi-channel outbound sequences across email, cold call, and LinkedIn
Build and execute campaigns on behalf of BDRs and AEs — you run the plays, they run the conversations
Develop and test ICP-specific messaging, value props, and objection handling for each vertical
Run continuous experiments on intent signals, enrichment sources, and targeting criteria to find what converts
A/B test email copy, subject lines, send times, call scripts, and LinkedIn messaging at volume
Build experiment frameworks that generate statistically meaningful results fast
Kill what doesn’t work quickly. Double down on what does.
Design and execute direct mail campaigns to break through to hard-to-reach prospects
Wire together the outbound stack: Clay → HubSpot → Salesforce → Outreach / HeyReach / Nooks
Own outbound messaging end-to-end: write, test, and iterate on all campaign copy
Launch outbound campaigns into new ICP verticals where Oscilar has no existing playbook
Partner with BDRs on daily outbound execution and follow-up workflows

Requirements

What you’ll need

3–7+ years in B2B outbound marketing, growth marketing, or demand generation
Proven experience building outbound programs that generate qualified pipeline — not just “leads”
Hands-on across email sequencing, cold calling workflows, and LinkedIn outreach
Track record of launching campaigns into new markets or verticals from scratch
Deep fluency with the modern outbound stack: Clay, Outreach, HeyReach, Nooks, Cargo, HubSpot, Salesforce
Can connect systems via custom API endpoints and integrations — not just native connectors
Experience using AI tools (Claude, ChatGPT, or similar) to automate research, personalization, or campaign workflows
Comfortable with data — can write basic queries, build enrichment workflows, and debug integrations
Strong writer who can craft compelling cold outbound copy that gets replies
Can develop differentiated messaging for technical and executive personas in financial services
Hands-on experience designing and executing both physical and digital direct mail campaigns
Understand how to coordinate mail with outbound sequences for maximum impact
Have managed vendors, budgets, and fulfillment for mail programs
Bonus: Marketing to financial institutions, fintechs, or regulated industries
Bonus: Experience at a company in the $5M–$50M ARR scaling phase
Bonus: Built or managed AI-powered outbound workflows (AI SDRs, automated personalization, agent-based research)
Bonus: Familiarity with MCP (Model Context Protocol) connectors or building custom GTM integrations
Bonus: Background in fraud, compliance, or risk management industries.

Benefits

Comp & perks

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