Regional Marketing Manager – USA

osapiens

Regional Marketing Manager at osapiens driving US market entry and branding. Building marketing infrastructure and pipeline for sustainability-focused software solutions.

Posted 6/18/2026full-timeNew York City • New York • 🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

Define and execute osapiens' initial US market entry marketing strategy, including brand positioning, ICP prioritization, and channel selection.
Build the regional marketing infrastructure from scratch: processes, local vendor relationships, event presence, and content localization frameworks.
Establish early customer references and proof points that accelerate market credibility in priority verticals.
Develop a US-specific narrative that resonates with local buyer priorities — translating European leadership positioning into relevant, market-native messaging.
Identify and activate high-potential partner and channel relationships to extend reach in the absence of an established brand footprint.
Develop the annual and quarterly regional marketing plan aligned to global objectives and US revenue targets.
Partner with US Sales leadership on territory planning, ICP prioritization, and account segmentation.
Identify US-specific growth opportunities and adapt global initiatives to the local market context.
Ensure alignment between regional activity and company-wide campaign themes and product priorities.
Own regional marketing-sourced and marketing-influenced pipeline targets for the US market.
Execute integrated, multi-channel programs across digital demand generation, ABM and target account engagement, field events and executive roundtables, partner marketing initiatives, and paid and performance campaigns.
Drive full-funnel coordination in partnership with Global Demand Generation.
Design and deliver impactful field programs (virtual and in-person) tied to clear pipeline outcomes.
Build osapiens' event presence in key US industry forums, trade shows, and sustainability-focused conferences.
Activate regional partner and channel marketing initiatives to expand reach and influence without relying on existing brand awareness.
Ensure executive thought leadership presence in priority industries and events — positioning osapiens as a serious enterprise player from day one.
Localize global messaging and proof points to increase resonance in the US market — adapting tone, regulatory context, and buyer language accordingly.
Develop and elevate US-specific customer stories and early case studies to build social proof in-market.
Provide structured market feedback to Product Marketing and Global Marketing teams — serving as the primary intelligence source for US buyer behavior.
Monitor the competitive landscape and sustainability/compliance software trends within the US.
Own regional marketing budget allocation and investment prioritization — with particular discipline given early-stage market investment.
Track KPIs including marketing-sourced pipeline, conversion performance, campaign ROI, Sales feedback on lead quality, and brand awareness and share of voice metrics.
Continuously optimize based on performance data and feed learnings back into the global marketing system.

Requirements

What you’ll need

8–12+ years of B2B SaaS marketing experience, ideally with exposure to compliance, ESG, supply chain, or enterprise software.
Demonstrated experience in market entry or greenfield marketing — having built or scaled a regional marketing function from an early-stage starting point.
Strong background in field marketing, regional demand generation, or integrated campaign leadership.
Proven ability to drive pipeline growth within the US market, ideally in an environment with limited brand recognition.
Experience working closely with enterprise Sales teams and aligning marketing investment to commercial outcomes.
Entrepreneurial mindset — comfortable operating with ambiguity, making resource trade-offs, and building processes alongside executing programs.
Commercially minded, performance-oriented, and confident presenting to senior stakeholders.
Fluent English required; additional languages a plus given the global context of the role.

Benefits

Comp & perks

- A purpose-driven mission where you tackle complex sustainability challenges alongside global industry pioneers.
- Room for creativity through collaborative teamwork and an open communication culture.
- Flexibility and team bonding with our hybrid work options.
- Fuel for your growth journey, both personally and professionally.
- Sustainable mobility options, promoting eco-friendly commuting solutions.
- Fun team events and outings with our global teams.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B SaaS marketingfield marketingregional demand generationintegrated campaign leadershippipeline growthmarket entry marketingcontent localizationdigital demand generationaccount-based marketing (ABM)performance marketing

Soft Skills

entrepreneurial mindsetperformance-orientedcomfortable with ambiguityresource trade-offsprocess buildingpresentation skillsstakeholder managementstrategic thinkingcollaborationadaptability