Head of Demand Generation

osapiens

Head of Demand Generation architecting and scaling the global demand engine for osapiens. Driving predictable pipeline growth focused on sustainability, transparency, and operational efficiency.

Posted 5/11/2026full-timeMannheim • 🇩🇪 GermanyLeadWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own quarterly and annual pipeline targets in partnership with Sales
Develop full-funnel demand plans aligned to revenue goals
Drive measurable marketing-sourced and influenced revenue
Establish disciplined budget allocation
Lead paid acquisition, ABM, and digital growth programs
Drive experimentation and conversion optimization
Improve CPL, SQL conversion, and CAC efficiency
Manage and optimize demand budget allocation
Define website conversion strategy and optimization roadmap
Partner with Product Marketing on messaging alignment
Establish CRO testing framework and performance benchmarks
Align enterprise events and regional programs to pipeline goals
Integrate digital and field strategies for account penetration
Partner with Sales on territory activation
Define attribution philosophy and reporting standards
Partner with Marketing Ops on CRM integrity and data hygiene
Drive ROI transparency and forecasting visibility
Build and lead a high-performance demand organization
Establish KPI rigor and accountability culture
Prepare the function for international growth

Requirements

What you’ll need

12+ years in B2B SaaS Demand Generation
Proven pipeline growth leadership
Experience managing multi-million euro demand budgets
Strong analytics and performance marketing expertise
Enterprise SaaS experience
Ability to lead across matrixed organizations

Benefits

Comp & perks

- A purpose-driven mission tackling complex sustainability challenges whilst working alongside global industry pioneers
- Room for creativity through collaborative teamwork and an open communication culture
- Flexibility and team bonding with our hybrid work options
- Fuel for your growth journey, both personally and professionally
- Sustainable mobility options, promoting eco-friendly commuting solutions
- Fun team events and outings with our global teams
- Inspiring workspaces in Munich, Mannheim and beyond

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationpipeline growthperformance marketingconversion optimizationbudget allocationaccount-based marketing (ABM)CPL improvementSQL conversionCAC efficiencyKPI establishment

Soft Skills

leadershipcollaborationstrategic thinkinganalytical skillscommunicationorganizational skillsaccountabilityexperimentationforecastinghigh-performance team building