osapiens

Senior Digital Marketing Manager

osapiens

full-time

Posted on:

Location Type: Hybrid

Location: München • 🇩🇪 Germany

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Job Level

Senior

About the role

  • Develop and execute a digital marketing strategy focused on customer acquisition for SME and Mid‑market segments
  • Define and implement a channel strategy to maximize output and achieve measurable cost‑per‑lead targets
  • Plan, launch and optimize multi‑channel digital campaigns (SEO, SEM, social, email, content, referral programs)
  • Use A/B testing, data analysis and funnel optimization to continuously improve conversion rates
  • Drive positioning, messaging and value propositions tailored to SME and Mid‑Market needs
  • Own the creation of digital content that educates, attracts and converts audiences (landing pages, webinars, video scripts, blog posts, ads, etc.)
  • Monitor KPIs across the digital ecosystem, derive insights and translate them into actionable optimizations

Requirements

  • 5+ years of experience in digital marketing, growth marketing or performance marketing in B2B/SaaS
  • Strong understanding of SME and Mid‑Market buying behavior and digital adoption trends
  • Hands‑on experience with marketing automation, CRM (preferably HubSpot) and analytics tools
  • Proven track record building automated funnels, lead‑nurturing flows and scalable digital campaigns
  • Data‑driven mindset with strong analytical and problem‑solving skills
  • Excellent communication skills and ability to produce compelling digital content in German and English
  • Experience with product‑led growth / product‑led sales is a strong plus
Benefits
  • A purpose‑driven mission tackling complex sustainability challenges alongside global industry pioneers
  • Room for creativity through collaborative teamwork and an open communication culture
  • Flexibility and team bonding with hybrid work options
  • Support for your personal and professional growth
  • Sustainable mobility options promoting eco‑friendly commuting solutions
  • Fun team events and outings with our global teams
  • Inspiring workspaces in Munich and beyond

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketinggrowth marketingperformance marketingSEOSEMA/B testingdata analysisfunnel optimizationcontent creationlead nurturing
Soft skills
analytical skillsproblem-solving skillscommunication skills