Orthodontic Partners

Regional Sales Manager

Orthodontic Partners

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • The Regional Sales Manager is responsible for driving measurable sales performance across the region by developing, coaching, and holding Treatment Coordinators (TCs) and Practice Managers accountable to practice performance targets.
  • This role combines hands-on training with shared ownership of sales outcomes—ensuring that capability building translates directly into improved conversion, starts, and revenue performance.
  • The role is responsible for identifying performance gaps, deploying targeted coaching, and driving disciplined execution at the practice level. Success in this role is measured by performance improvement of the TCs in the region.
  • Monitor performance trends and identify risks early using data.
  • Drive corrective action plans at the practice and TC level.
  • Identify underperforming TCs and ensure improved performance.
  • Reduce performance variability across practices.
  • In partnership with practice managers, develop and execute onboarding plans for TCs with a structured approach.
  • Conduct hands-on coaching focused on same-day conversion, financial presentation & objection handling, add-on sales, follow-up cadence (short, mid, and long term), discounting & down payment strategy.
  • Partner with Regional and Practice Management to ensure execution discipline.
  • Identify breakdowns in the funnel (lead → TR → start) and fix them at the source.
  • Ensure consistent adoption of the OP sales playbook across all practices.
  • Act as the sales counterpart to the Regional Director/Manager.

Requirements

  • Minimum 5+ years’ experience in a managerial or treatment coordinator role in an Orthodontic Practice or a similar sales role
  • Passion for training and development
  • Proven problem-solving and data analysis skills
  • Strong critical thinking skills
  • Excellent customer service skills
  • Strong project management skills
  • Proven ability to thrive in a matrix style organization, able to communicate effectively with all levels of leadership
  • Self-Starter, comfortable working with limited oversight
  • Proven ability to work well with others in a collaborative team environment
  • Proven ability to multi-task and consistently meet deadlines
  • Proven ability to effectively communicate with all levels of team members
  • Ability to travel approximately 20%+ as needed.
  • Bachelor’s degree or equivalent experience required.
Benefits
  • Health insurance
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysisproblem-solvingproject managementsales performancecoachingconversion strategiesfinancial presentationobjection handlingadd-on salesperformance improvement
Soft Skills
training and developmentcritical thinkingcustomer servicecommunicationcollaborationself-startermulti-taskingdeadline managementleadershipadaptability
Certifications
Bachelor’s degree