Senior Product Marketing Manager

Origin

Senior Product Marketing Manager driving go-to-market strategy and lifecycle marketing at AI-native fintech company. Collaborating with Product and Engineering to optimize launches and user engagement.

Posted 5/5/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Define and execute GTM strategies for new features and major product releases
Partner with Product and Engineering on launch gates, timelines, and readiness criteria
Develop clear positioning, messaging, and value propositions
Create launch briefs and align cross-functional teams across Growth, Paid, Lifecycle, and Content
Ensure launches are measurable, impactful, and optimized post-release
Own lifecycle strategy across email, push, and in-app messaging
Build programs that improve activation, feature adoption, monetization, and retention
Develop segmentation frameworks and testing roadmaps
Continuously optimize messaging, timing, and targeting to improve engagement and LTV
Partner with Analytics to measure cohort performance and downstream impact
Optimize in-app marketing placements and website messaging
Improve conversion flows and feature discovery surfaces
Ensure consistent, compelling messaging across all customer touchpoints
Identify friction in funnels and execute experiments to improve CVR
Own performance metrics tied to adoption, engagement, and retention
Use funnel analysis, cohort analysis, and A/B testing to drive decisions
Translate insights into experiments and execution
Focus on scalable systems that increase LTV over time

Requirements

What you’ll need

5–8+ years of Product Marketing experience, preferably in a high-growth startup environment (fintech strongly preferred)
Proven track record partnering with Product and Engineering in agile environments
Deep hands-on experience with lifecycle marketing (email, push, CRM platforms)
Extremely data-driven and comfortable working in analytics tools
Growth-minded — you think in experiments, velocity, and measurable outcomes
Strong operator — you move quickly, take ownership, and ship
Clear, compelling communicator who can simplify complex products

Benefits

Comp & perks

Generous base salary
Meaningful equity package
Retirement 401k for USA-based Originals
Healthcare and wellness programs: Healthcare
Wellness stipend
Mental wellness program
Unlimited access to financial planning
Life insurance for USA-based Originals
Work-life balance: Unlimited DPTO
Flexible hours (Core hours: 9 AM to 5 PM local time)
Paid Parental Leave
Additional perks: Parenthood and fertility assistance
Monthly co-working membership reimbursement
English tutoring stipend for International Originals
Build your home office one-time stipend
Pick your setup (Apple, Windows) and accessories

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

GTM strategieslifecycle marketingsegmentation frameworksA/B testingfunnel analysiscohort analysisperformance metricsfeature adoptionmonetizationretention

Soft Skills

data-drivenstrong operatorclear communicatorownershipagilitycollaborationexperimentationoptimizationproblem-solvingstrategic thinking