Customer and Partner Marketing Manager

Orgvue

Marketing Manager for a software platform driving customer and partner marketing strategies. Collaborating with various teams to boost growth and retention through high-impact initiatives.

Posted 5/12/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and own the customer and partner marketing strategy aligned to business goals, including retention, expansion, and co-sell revenue
Identify key opportunities across the customer lifecycle and partner ecosystem to drive engagement and growth
Design and deliver lifecycle marketing programs across onboarding, adoption, expansion, and renewal
Lead customer advocacy initiatives including case studies, testimonials, references, user groups, and customer communications
Partner with Customer Success to increase product adoption and long-term customer value
Build and scale co-marketing programs with consulting and technology partners to drive joint pipeline
Collaborate closely with partner marketing teams to activate their networks and amplify reach
Deliver partner-focused initiatives including events, co-branded content, enablement materials, and integrated campaigns
Own end-to-end delivery of campaigns and programs, ensuring high quality execution and on-time delivery
Run events and engagement initiatives such as conferences, roundtables, and executive dinners
Work cross-functionally to align messaging, targeting, and execution across channels
Define and track key metrics across customer and partner marketing, including adoption, retention, pipeline, and revenue impact
Use data and insights to continuously optimise programs and improve ROI
Report on performance and provide clear recommendations to stakeholders
Partner closely with Marketing, Sales, Customer Success, and Professional Services to align on account priorities and growth opportunities
Build strong relationships with internal teams and external partners to drive alignment and execution

Requirements

What you’ll need

5+ years’ experience in B2B marketing within a SaaS or technology environment
Proven experience in customer lifecycle marketing (adoption, retention, expansion) and/or partner/channel marketing
Demonstrated ability to drive measurable business impact, including customer growth, retention, or partner-sourced pipeline
Experience delivering co-marketing initiatives with partners, including events and joint campaigns
Strong project management skills, with the ability to lead cross-functional initiatives across global teams
Data-driven mindset, with experience using CRM and marketing automation platforms (e.g. Salesforce, HubSpot) to measure performance
Excellent communication and content skills, with the ability to engage both internal stakeholders and external audiences
Comfortable working in a fast-paced, collaborative environment across multiple regions

Benefits

Comp & perks

Hybrid working (2 days in London office)
Private Medical Insurance (including Dental and Vision) and Life Assurance
25 days holiday (increasing to 30 days at a rate of 1 extra day per year)
Employer pension contribution of 5% of your gross salary, if you contribute a minimum of 3%
Season Ticket Loan
Cycle to Work Scheme
Wellbeing support: Sanctus Coaching, virtual fitness sessions, wellbeing webinars, annual wellbeing day

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer lifecycle marketingpartner/channel marketingco-marketing initiativesproject managementdata-driven marketingperformance measurementcampaign executionmarketing strategycustomer advocacylifecycle marketing programs

Soft Skills

communication skillscollaborationrelationship buildingleadershipcross-functional teamworkstrategic thinkingproblem-solvingadaptabilitystakeholder engagementorganizational skills