Product Marketing and Communications Specialist
Accelerated Focus
Revenue Marketing Manager
Orgvue
contract
Posted on:
Origin: • 🇺🇸 United States • Pennsylvania
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Partner with the Director of Revenue Marketing for North America and wider global team to develop global and regional campaign plans, with a strong focus on creating and managing successful virtual and in-person events.
- Lead and guide external agencies and event organizers, making certain that productive partnerships are formed, and agreed-upon returns are achieved for all events.
- Partner with Marketing Operations to optimize campaign execution, automation processes, tracking, and insights, with a focus on event planning and delivery.
- Leverage expertise in event planning to build strong partnerships with BDEs and AEs, aligning on ABM and industry strategy to drive pipeline growth for enterprise accounts.
- Manage campaign budgets efficiently to ensure seamless execution of events and other marketing activities, delivering on monthly and quarterly targets.
- Collaborate with Product Marketing, Creative & Content teams to craft compelling copy for promotional materials within marketing campaigns, with special attention given to event-related content.
- Work alongside digital marketing to identify and enhance conversions through integrated campaigns, with a keen focus on leveraging events, search, social, and website efforts to maximize impact.
- Uphold brand consistency across campaigns and communications, with a strong focus on high-quality event representation
Requirements
- Confident in engaging with senior stakeholders, external agencies, and sales teams
- Proven track record of delivering successful campaigns for senior leaders in enterprise companies, with measurable results
- Strong project management skills, adept at handling multiple projects with exceptional attention to detail, particularly in event organization
- Strong cross-functional collaborator with a can-do attitude, driving success in event-focused projects
- 5+ years’ experience in high-growth B2B tech, with a strong focus on event planning and execution
- Proven success in launching SaaS/software consultancy products and managing impactful supporting events
- Skilled in developing integrated lead generation campaigns across digital and traditional channels, with a strong focus on events
- Experience with HubSpot (or similar), Salesforce, marketing automation, and LinkedIn Paid Social; skilled at integrating events to boost campaigns
